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New Smart Player from iSIGN combines digital signage, mobile marketing
www.digitalsignagetoday.com

Available from selected resellers in later 2013, the Smart Player combines two powerful media and customer engagement tools — an all-weather signage and mobile marketing platform — into a single solution, the company said. In what it's calling "a …

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Dynamic mobile marketing tools for any business, any budget: QR Codes
www.qrcodepress.com

QR codes have become a prominent marketing tool and have proven that they are proficient in engaging mobile consumer in a dynamic way. The codes often receive some criticism because they are not generally well understood. The purpose of the codes is …

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'Doctor Who' Crash Course: 12 Essential Episodes
feeds.mashable.com

Judging from the interest surrounding Sunday’s BBC special to reveal the next person to play the title role in the U.K. TV series Doctor Who, the Internet loves the show even more than a finely aged Sharknado. For fans, it was as if Christmas (traditionally the time for Doctor Who specials) came early, and they […]

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Is Passive Voice Holding You Back at Work?
feeds.mashable.com

A mistake was made on the report. Engagement was increased by 10%. The customer issue was addressed. What’s wrong with these sentences? Well, grammatically speaking, nothing. But, each of these statements uses the passive voice — where the subject does not act, but rather is acted upon by an outside force. And in any professional […]

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Sheryl Sandberg Sells Facebook Stock for $91 Million
feeds.mashable.com

Facebook Chief Operating Officer Sheryl Sandberg raked in $91 million this week after taking advantage of the social network’s recent stock bump. According to a filing made late Friday afternoon with the Securities and Exchange Commission, Sandberg cashed in 2.37 million shares — which is only about 5% of her total shares — at prices […]

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'Un-carrier' T-Mobile Finds Its Marketing Mojo
www.newsfactor.com

While T-Mobile has gone through several CEOs and management teams and still not captured the imagination of consumers, that may be changing. T-Mobile has just announced an impressive quarter, with other strategic changes underway. Can the …

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Mobile Tech: Reaching Consumers Where They Are
www.businessnewsdaily.com

With its mobile marketing features, merchants can reach consumers when they're searching for what they want by sending special offers encouraging a visit to the merchant's stores or restaurants. It's a win-win. The Bottom Line. While businesses may not …

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ComScore Reports Retail E-Commerce Sales Reached $49.8 Billion In 2Q
feeds.marketingland.com

According to comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail e-commerce sales with $49.8 billion in spending. The earnings mark 15 consecutive quarters of positive year-over-year growth and eleven consecutive quarters of… Please visit Marketing Land for the full article.

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