Most Recent

Heard it through the Twitter Vine: Video app used in mobile marketing
www.mobile-ent.biz

Very few companies or events have used this method – and the ones that have including London Fashion Week who made a major push into mobile marketing, experienced success from it. With the growing cost of mobile ads on platforms such as Facebook, …

4
Like
Save
T-Mobile CEO John Legere pretends iPhone 5 didn't save company
www.stableytimes.com

The proof that T-Mobile's new “buy now, pay later” marketing campaign isn't working comes in the fact that it just changed the promotion from half-later to all-later; if it had been working at all in the first place, there would have been no need to …

6
Like
Save
You are here: Home » News » 30000 Passengers Use Heathrow Wi-fi Each Day
mobilemarketingmagazine.com

On average, 30,000 of the 200,000 passengers passing through Heathrow Airport each day log into its free wi-fi service. The wi-fi service, which is powered by Arqiva, launched at the beginning of June. It offers users 45 minutes of internet access, or …

7
Like
Save
'Un-carrier' T-Mobile Finds Its Marketing Mojo
www.newsfactor.com

While T-Mobile has gone through several CEOs and management teams and still not captured the imagination of consumers, that may be changing. T-Mobile has just announced an impressive quarter, with other strategic changes underway. Can the …

9
Like
Save
GSMI's Mobile Marketing Strategies Summit announces workshop presenters …
bhcourier.com

JT and his colleague, Brett Kaufman, Vice President of Mobile Marketing at DoublePositive, are co-hosting a workshop entitled Mobile Marketing Fundamentals – 3 T's of Success: Tips, Trends, & Tactics. As thought leaders in the digital marketing space …

2
Like
Save
Millennial Media Inks Deal with Adsmovile to Boost Mobile Advertising in Latin …
www.mobilemarketingwatch.com

Millennial Media Inks Deal with Adsmovile to Boost Mobile Advertising in Latin America 300×300 Millennial Media Millennial Media confirmed to MMW on Thursday that the leading ad network has reached a new strategic partnership with Adsmovil, the …

9
Like
Save
Nexage: How mobile RTB is pushing audiences, spending
www.bizreport.com

Victor: First, I think advertisers see that the risk of mobile advertising has shifted: it used to be that the risk was being first and now the risks have shifted to not being late to market. With that said, the question is how. Programmatic unleashes …

9
Like
Save
AT&T's 4G LTE Market Blitz Continues
www.mobilemarketingwatch.com

ATTs 4G LTE Market Blitz Continues 300×182 AT&Ts 4G LTE Market Blitz Continues For the second time in so many weeks, AT&T has enabled its ultra-fast 4G LTE network in several more U.S. cities. The latest activations were confirmed Wednesday by the …

4
Like
Save