How Digital Content Marketing Evolved in 2013 300×196 How Digital Content Marketing Evolved in 2013 Just in time for the new year, a detailed reflection on the ways in which content marketing grew and evolved in 2013 is front and center today.
When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account… Please visit Marketing Land for the full article.
In the New England area, Red Sox fever came to a head once again with the October World Series victory this year, and it was clear that many of the fans celebrating were of the “bandwagon” variety. Winning championships turns sporting events into cultural events; non-fans into casual… Please visit Marketing Land for the full […]
What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you’ll… Please visit Marketing Land for the full article.
The type of apps that enterprises are having built now is changing – right before your virtual eyes. Software company Zco Corporation has released a list of trends it experienced in the course of developing mobile apps for its customer this year. The…(read more)
Payments via QR Code Gaining Steam in Indonesia 300×300 Mobile Payments via QR Code Gaining Steam According to a new report published Thursday, the mobile payments market in gaining steam across Indonesia. But small and medium enterprises …
Digital content (written and visual) has never been more important in marketing in the mobile and electronic age. From “sponsored posts” on major media outlets, to third-party media articles on popular blogs and leading news sites, marketers are making …
Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a… […]