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Are you losing money to ad fraud? 3 ways to protect yourself
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How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget. Please visit Marketing Land for the full article.

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History Channel Launches Apps In New Effort To Reach Kids
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The A&E channel is releasing two games that aim to enliven history as part of a brand extension aimed at 7- to 11-year olds. The post History Channel Launches Apps In New Effort To Reach Kids appeared first on Marketing Land. Please visit Marketing Land for the full article.

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3 Nike Marketing Tactics You Should Be Using
www.inc.com

Popularized by Nike, these marketing tactics have benefited companies across a range of industries.

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Google Glass Software Update XE10 Adds Transit Directions, Not Much Else
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Google’s monthly software updates for Google Glass have become something of an event for the 10,000 or so Explorers that own Glass. The latest update, known as XE10, is out today and pales in comparison to past updates, at least in terms of how many features are added or updated. The main… Please visit Marketing […]

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'An all-around great guy'
www.cdapress.com

Gritten, who attended Central Washington University, owned a marketing company called Acquisition Marketing. Sassoon, senior vice president for an LED lighting company in New York, hired Gritten's former employer to manage his firm's online advertising.

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Why real-time search algorithm updates may be bad news
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With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates. Please visit Marketing Land for the full article.

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OptifiNow Impresses with Release of Social OnDemand
www.mobilemarketingwatch.com

The company tells MMW that combining Social onDemand with the existing OptifiNow platform enables relevant, multichannel, brand compliant communication throughout the entire sales and marketing funnel. “Ever since Facebook, Twitter, LinkedIn and …

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Top 20 Most Shared Video Ads Of 2014: World Cup Dominates List With Help From Shakira
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Ranking 2014′s most popular video ads by social shares versus views, video metrics firm Unruly proved the World Cup was this year’s big winner. Unruly analyzed video ad shares across Facebook, Twitter and the blogosphere and found four of the top 20 global video ads involved World Cup… Please visit Marketing Land for the full […]

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