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Trends + Opportunities: Marketing to Today's Mobile Consumer
www.business2community.com

Ah, the mobile consumer. They're on the go, they're everywhere, and they want all the information they could get on their desktop right on their smartphones and tablets. It's not a small feat for marketers, agencies and designers. In fact, it's a …

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Report warns marketers need “total shift” in strategy for mobile-based advertising
www.smartcompany.com.au

A new report into mobile trends for 2013 urges marketers to focus on mobile advertising as a strategic priority as people's use of handheld devices for searching and purchasing continues to increase. The report, by global consulting company Forrester …

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IAB Launches Mobile Marketing Center of Excellence
eon.businesswire.com

NEW YORK–(EON: Enhanced Online News)–In a move that highlights the growing importance of mobile advertising in the marketing-media ecosystem, the Interactive Advertising Bureau (IAB) today announced the launch of the Mobile Marketing Center of …

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Mondelez International Teams With Google For Mobile Marketing
www.vendingmarketwatch.com

The deal will focus on mobile search, mobile display and mobile Websites. This "mobile only" media deal is part of Mondelez International's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer …

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Could This Beautiful Design Concept Be the iPhone 5S?
feeds.mashable.com

It won’t be long until we’re likely to get our first look at Apple iOS 7 at the Apple Worldwide Developers Conference (WWDC) starting June 10. But after that, Apple’s going to have to do something spectacular with its alleged iPhone 5S to keep up with smartphone juggernauts such as the Samsung Galaxy S4 and […]

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Put Down the Gadget, Smartphone Addicts
feeds.mashable.com

Americans might seem glued to their smartphones, but a recent study found that on average, they only spend 58 minutes per day on their mobile gadgets. That’s of course the average, meaning there’s always Mr. iPhonzy McAndroid spending, like, 28 hours a day texting and playing Dots. SEE ALSO: More Comics on Mashable In this […]

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Mobile marketing is most powerful in iPhone and iPad
www.qrcodepress.com

According to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don't even come near the results that iOS based devices are …

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Mary Meeker Presents Her 2013 Internet Trends
mobilemarketingmagazine.com

Mobile traffic made up 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011. 88 per cent of smartphone OS market share is accounted for by US companies – Apple, Google, Microsoft – compared …

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