Most Recent

Marketing matters: The 'small' problem with mobile ads
www.theglobeandmail.com

You're getting drowsy behind the wheel. Your phone detects your drooping eyelids and sounds an alarm. Jolted awake, you pull over and see your phone is guiding you to the nearest place to get a wake-me-up fix – the nearest, that is, in the chain of …

4
Like
Save
Posted 1 day ago by Kirsty Styles
mobilemarketingmagazine.com

Device ownership in the UK, Deloitte Consumer RevewAs smartphone penetration hits 72 per cent in the UK, with combined smart device ownership set to overtake that of laptop and desktop, Mobile Marketing asks the industry what the next challenges and …

9
Like
Save
Barnes & Noble Confirms New Partnership Model for NOOK Platform
www.mobilemarketingwatch.com

Barnes Noble Confirms New Partnership Model for NOOK Platform 300×186 Barnes & Noble Confirms New Partnership Barnes & Noble announced Tuesday that its NOOK segment, which consists of the company's digital business (including devices, digital …

5
Like
Save
How Experiential Marketing Has Changed In A Social-Local-Mobile World
www.fastcocreate.com

However, with the rise of social, local, and mobile (SoLoMo) technology, both the ad industry and consumers' perception of experiential marketing has shifted, as more and more brands are recognizing the need to combine digital technology and personal …

4
Like
Save
Weekly Highlights: £1bn, 72 Per Cent, and More Big Numbers
www.mobilemarketingmagazine.co.uk

Here at Mobile Marketing Towers, the big news this week was undoubtedly taking the wraps off the line up of speakers for our flagship event, Mobile Marketing Live. This October, you can expect to hear from Tesco, News International, Google, Domino's …

6
Like
Save
How Can Your App Reach The Top of The Apple App Store?
www.mobilemarketingwatch.com

Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile …

9
Like
Save
Would Europe “Ban” Google Universal Search Results?
feeds.marketingland.com

As Google’s critics and rivals in Europe become increasingly vocal and aggressive in their campaign against the company’s proposed antitrust settlement, the European Commission (EC) has some egg on its face. EU Competition Commissioner Joaquin Almunia negotiated the current settlement… Please visit Marketing Land for the full article.

10
Like
Save
Study: US Travel And Retail Sectors Got Aggressive With Programmatic Display In Q2
feeds.marketingland.com

Programmatic display advertising continued to show huge growth year-over-year in Q2 , particularly among retail and travel advertisers. That’s according to the Q2 Digital Marketing Report issued this week by IgnitionOne. The study found that, in addition to increasing investment in search,… Please visit Marketing Land for the full article.

10
Like
Save