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Why old-school SMS is still a powerful mobile marketing tool
thenextweb.com

Eric Lazar is VP of Mobile CRM for ePrize, focused on educating brands on how best to capture the mobile user, drive revenue, and build relationships that start on mobile. Prior to his current role, Lazar spent more than 10 years in broadcast …

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3 Paid Search Tips For A Successful Holiday Season
feeds.marketingland.com

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. Here are three tips you might want to consider in order to get the most from the holidays in paid search. 1. Analyze Top Holiday Search Queries &… Please visit […]

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Fun & Games: How To Win Big With In-Game Advertising
feeds.marketingland.com

The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers worldwide is expected to surpass 1.2 billion by the end of this year, according to Newzoo’s 2013 Global Games Market Report. What’s more, the same report… Please visit Marketing Land for the full article.

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Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets
feeds.marketingland.com

A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for… Please visit Marketing Land for the […]

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Groupon Gives Itself A Newly Designed Website & Mobile App For Its 5th Birthday
feeds.marketingland.com

Groupon is celebrating its five year anniversary today with the launch of a new website and mobile app. According to the announcement, both the site and app have been redesigned to include more search, browsing, merchandising and location features. “The website is now much faster and has a… Please visit Marketing Land for the full […]

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Fab Cofounder Leaves the Company
feeds.mashable.com

Bradford Shellhammer, cofounder and chief designer of Fab.com, is leaving the company after just more than four years Shellhammer (right) announced the move in a blog post Friday, noting that he wants to pursue other creative projects, though has yet to decide on which ones. He will remain a shareholder and non-executive advisor to the […]

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Instagram's First Ad Hits Feeds Amid Mixed Reviews
feeds.mashable.com

Instagram‘s first ad hit feeds on Friday, offering the first official glimpse at what users can expect from advertisers moving forward The ad comes from fashion designer Michael Kors, and features a gold watch on the table next to delicate macarons. Instagram promised last week that ads were coming, and offered up a preview ad […]

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What Mobile Behaviors Are Driving Broader Creative Trends?
feeds.marketingland.com

Mobile devices have become an integral part of our lives. They’re with us as we run errands. They’re our companions and guides on our travels. They’re our trusted advisers for comparing and selecting goods and services. They’re how most of us now connect with our community… Please visit Marketing Land for the full article.

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