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Mondelez and Google strike mobile marketing deal
www.bizjournals.com

Advertising Age also pointed out that mobile marketing is of particular interest for Mondelez since so many of its products are associated with impulse purchases, and the efficacy of in-store advertising has dropped as more and more shoppers spend time …

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Study: 76% Of Executives Believe CEOs Should Be Utilizing Social Media Channels
feeds.marketingland.com

According to a recent study conducted by public relations firm Weber Shandwick, 76 percent of executives believe it is a good idea for CEOs to participate on social media networks. Of the executives working for CEOs who use social media, 67 percent believe that it is a good use of their CEO’s… Please visit Marketing […]

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Google Glass Diary, Part 5: Why Brands Must Give Users Control
feeds.marketingland.com

Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25, 2013   I’ve heard a few similar comments from other Glass owners like the tweet above from Altimeter Group analyst Jeremiah Owyang. And, as Glass… Please visit Marketing Land for the full article.

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Twitter Lists Get A Major Expansion: 1,000 Lists & 5,000 Accounts Each
feeds.marketingland.com

Twitter has announced a two-fold expansion of its seemingly ignored Lists feature, and the upgrades feature significant expansions of Lists’ previous limitations. Users can now make up up to 1,000 lists, instead of 20. And each list can have as many as 5,000 accounts in it, an upgrade from… Please visit Marketing Land for the […]

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Marketing Day: May 30, 2013
feeds.marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Lists Get A Major Expansion: 1,000 Lists & 5,000 Accounts Each Twitter has announced a two-fold expansion of its seemingly… Please visit Marketing Land for the full article.

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Coke Social Can Splits Into Two for Easy Sharing
feeds.mashable.com

Summer’s coming up, and if you go strutting around with an ice cold soda in your hands, everyone will be hoping you’ll share it with them. Now some creative ad people have attempted to solve that problem with the Coke Social Can, a container that splits in two so you can share its contents. Well, […]

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Wikimedia Foundation Launches Wikipedia Nearby (Beta)
www.webmasterworld.com

As a first pass, the mobile team has focused on using the Nearby page to surfaces articles in close proximity that lack images, inviting users to add one.

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Rakuten Shopping steadily improves mobile performance throughout May
www.internetretailer.com

But a curious choice to load a desktop file to mobile devices hampers performance.

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