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First Data Confirms Acquisition of Perka
www.mobilemarketingwatch.com

If you're not familiar, Perka is a mobile marketing and consumer loyalty platform that helps small to medium-sized merchants engage their customers with location-based smartphone apps. Perka became a First Data subsidiary on Oct. 4, we're told, and …

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Deja Vu: The “Digg Effect” Is Back
feeds.marketingland.com

Close your eyes for a moment and go back with me to 2006. Twitter was a newborn. Facebook wasn’t nearly the behemoth that it is today. Google+? Yeah, right. Social media was a fairly new term at the time, and back then it boiled down primarily to two websites: MySpace and Digg. For… Please visit […]

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Google: “In Stream” Activity On Google+ Doesn’t Only Happen On Google+ Itself
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Google reported this week that Google+ now has 300 million monthly “in stream” users — a number that places it well ahead of the 215 million monthly active users that Twitter recently listed in its pre-IPO S-1 document. But, as is often the case with usage numbers (and not just… Please visit Marketing Land for […]

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iPad Air Is Extremely Hard to Repair
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The gadget-disassembling crew from iFixit has gotten its paws on Apple’s new iPad Air, and they have some bad news for do-it-yourself repairmen: it’s very, very hard to open and repair The iPad Air is much thinner and lighter than the 4th-gen iPad, and, like most Apple gadgets, it looks pretty elegant even when opened […]

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Apple's iPad Air Is Available and Other News You Need to Know
feeds.mashable.com

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting storiesApple’s iPad Air is now available for purchase online and in Apple stores worldwide. Google‘s floating data center may not actually be […]

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Facebook Rolls Out Zero Data Charge Access in the Philippines
feeds.mashable.com

Facebook is offering free access to Philippine smartphone users, effective October 31. The launch marks the first time Facebook has granted Asian smartphone users full access to the network without data charges. Subscribers will be able to access and share Facebook content for free through mobile browsers and its designated app for an initial three-month […]

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Warning: Google's First Nexus 5 Ad Will Make You Cry
feeds.mashable.com

Google‘s first ad for the new Nexus 5 smartphone will tug on your heartstrings The ad touts the smartphone’s camera, which can compensate for movement and pick out the best shots from a burst of photos by showing people celebrating and capturing images of wedding days across the globe. At the end, the commercial offers […]

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PayPal: Advertisers Leveraging Geo-Targeting to Drive Purchases
www.mobilemarketingwatch.com

PayPal: Advertisers Leveraging Geo Targeting to Drive Purchases According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly, this infusion of cash into retail from mobile …

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