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Will Tumblr Be Yahoo’s Big-Splash Acquisition?
feeds.marketingland.com

Yahoo is trying to buy social blogging platform Tumblr for $1 billion (or more). That would represent about a third of the company’s existing cash — though it stands to make more cash from its remaining Alibaba stake. It’s a big bet and the type of high-impact acquisition that… Please visit Marketing Land for the […]

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Is Gamification Just a Fad?
feeds.mashable.com

A term called gamification has taken UX by storm over the past few years, a trend likely spurred by Foursquare’s success with badges. Whether they understand it or not, app designers desire to create a gamified experience, a supposedly sure route to the elusive engagement that makes free apps valuable. Even in the news business […]

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Samsung TecTiles Finally Come to Galaxy S4
feeds.mashable.com

Samsung’s programmable TecTile technology is finally coming to the Galaxy S4. TecTiles are Samsung’s near-field communications (NFC) stickers that be placed around the house or car, so you can automate certain tasks Want to dim the lights and not get up from the couch? How about activate a media player from afar? All you’ll need […]

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New Report Available: Market Opportunity: Mobile Marketing and Advertising
www.usprwire.com

[USPRwire, Fri May 17 2013] People often categorize "mobile marketing" within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile …

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Mobile Marketing App Helps Restaurant Reward Customers for Referrals
hospitalitytechnology.edgl.com

VooDoo BBQ & Grill has chosen the Punchh Marketing Automation Platform, a cloud-based, mobile device, social media, and POS-integrated platform that rewards loyal customers for purchases, word of mouth, and referrals with points redeemable for food …

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400K US Cellular Customers at a Crossroads
www.mobilemarketingwatch.com

By summer's end, at least 420,000 subscribers across the Midwest will be in need of a mobile network. That much became clear on Friday when Sprint finalized a $480 million deal that will transfer all of U.S. Cellular's spectrum in Chicago, St. Louis …

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Here's What's Happening in mHealth
www.mobilemarketingwatch.com

Baylor College of Medicine researchers believe that mobile sensor technology could prove instrumental in helping recovering drug addicts stay clean. QStroke Algorithm May Be Critical in Improving Stroke Treatment. Researchers at the University of …

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Infographic: Is Your CMO Prepared for the Challenges Ahead?
www.mobilemarketingwatch.com

Let's face it. Today's marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution of today's marketing landscape that 40% of current CMOs feel unprepared for the challenges …

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