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Unspoken Rules of Mobile Marketing In A Crisis
www.mediapost.com

Earlier this week, the nation stood by and watched triumph turn to tragedy at the finish line of the Boston Marathon. As news trickled out, many turned to social networks to learn more, and to share their feelings. And that's when the advertising and …

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5 Must-Have Mobile Marketing Tools for Businesses
www.searchenginejournal.com

It seems like every week I read a new set of statistics about the importance of mobile in a company's marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet …

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Sprint Steps Up 4G LTE Expansion
www.mobilemarketingwatch.com

Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile …

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Microsoft Prepping iPad Mini Killer?
www.mobilemarketingwatch.com

… pint-sized tablet will reach consumers, Microsoft is probably moving with haste to get the product ready, especially since the company's recently unveiled line of Surface tablets has largely failed to eat away at iOS and Android dominance in the …

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Penguin Will Reportedly Cut Off eBooks Deal with Apple
www.mobilemarketingwatch.com

Penguin Cuts Off eBooks Deal with Apple 300×225 Penguin Will Reportedly Cut Off eBooks Deal with Approximately 18 months after an expansive ebook antitrust investigation began, Apple and Penguin are going their separate ways on a previously …

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Passbook Proves a Winner in European Restaurant Marketing
www.mobilemarketingwatch.com

The voucher could be used at any Harvester restaurant across the UK, and could be redeemed directly from the mobile deviceā€¦ The campaign was targeted to families and people who enjoy eating out, and the ads were only shown to consumers on mobile …

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Twitter Partners With BBC America to Promote Branded Videos
feeds.mashable.com

Twitter is cozying up with another television broadcaster to promote video content. BBC America tweeted Thursday night that it has partnered with Twitter to launch the first “in-Tweet branded video” that coincides with a scripted television series. .@twitter and @bbcamerica, home of #DoctorWho & #TopGear, ink deal to offer 1st in-Tweet branded video synced to […]

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Apple Admits to Storing Siri Data for Two Years
www.mobilemarketingwatch.com

In response to questions and criticisms from mobile privacy advocates, Apple has finally capitulated and revealed how long it stores SirI-related user data. From searches to commands, everything that users put into Siri remains with Apple for quite a …

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