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Mobile Marketing Requires Customized Messaging
www.businessnewsdaily.com

Businesses should use a more personal approach when connecting with consumers via their mobile devices, new research shows. A study from mobility solutions provider Infinite Convergence Solutions revealed that nearly half of the mobile-phone owners …

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Billion Dollar Deal is on with Yahoo, Tumblr
www.mobilemarketingwatch.com

Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile …

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What’s Tumblr Worth To Yahoo? Board Says $1.1 Billion.
feeds.marketingland.com

AllThingsD reports the anticipated Tumblr acquisition was approved by Yahoo’s board today for the amount of $1.1 billion. Kara Swisher from AllThingsD said the deal was a “foregone conclusion and was an unanimous vote” by Yahoo’s board. They plan to announce the deal… Please visit Marketing Land for the full article.

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Mobile Payment Startup Payvia Buys Mogreet To Add Messaging-Based …
techcrunch.com

Some more consolidation afoot in the worlds of mobile marketing and mobile payments: Payvia, one of the many startups working in the area of carrier-based mobile billing, is buying Mogreet, a mobile marketing company that delivers campaigns via text, …

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Cross Device Measurement in Google Analytics will turn mobile marketing on its …
econsultancy.com

At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head. Built on the back of the new Universal Analytics platform and its baked-in ability to track users …

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5 Mobile Marketing Tools to Reach Customers on the Go
mashable.com

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Looking to up your mobile marketing game? Here are five vendors that can …

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YouTube Turns 8 Years Old
feeds.marketingland.com

YouTube launched 8 years ago today and they are celebrating their eights birthday! The growth of YouTube has been significant over these short eight years. Now, every minute over a 100 hours of video are uploaded. Google acquired YouTube back on October 9, 2006 for $1.65 billion. Back then, that… Please visit Marketing Land for […]

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After The IPO: Facebook Survives Its “Year Of Living Dangerously”
feeds.marketingland.com

Yesterday was the one year anniversary of Facebook’s public offering. It has arguably been the most volatile and momentous period in the company’s roughly eight-and-a-half year history. Facebook went public in May of last year at $38 and closed Friday at just over $26. The low, last… Please visit Marketing Land for the full article.

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