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A CMO’s View: Nestlé Waters CMO Aims To Connect Web, Mobile & Brick-&-Mortar
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Antonio Sciuto strives to build a customer journey that integrates all touch-points for Nestlé Waters full portfolio of brands. Please visit Marketing Land for the full article.

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HubSpot next Boston start-up to go public
www.bostonglobe.com

Its developed an almost cult following among the local tech and marketing communities, and its most recent annual conference, held at the Boston Convention and Exhibition Center, drew more than 10,000 attendees. Its software turns conventional …

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BlackBerry CEO Chen Puts Pride Before Profits by Dumping T-Mobile
www.eweek.com

Back in February, T-Mobile's marketing mavens sent out an ill-considered email to BlackBerry users offering them a chance to upgrade to an iPhone. The offer was poorly conceived and even more poorly worded resulting in a period of outrage from T-Mobile …

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Chills and thrills
www.batesvilleheraldtribune.com

There's plenty of parking by the lake where the event occurs, “but we do suggest arriving early to get through the registration line,” says Greg Townsend, Special Olympics Indiana – Ripley Ohio Dearborn Counties program coordinator and the local Polar …

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Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
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RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology. Please visit Marketing Land for the full article.

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Gmail, Outlook Apps Build A Better Email Marketing Ecosystem
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Despite concerns, mobile email app usage doesn’t decrease engagement, columnist Kevin Gallant says. The post Gmail, Outlook Apps Build A Better Email Marketing Ecosystem appeared first on Marketing Land. Please visit Marketing Land for the full article.

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'Racer' in Chrome Creates a Track Across Devices
feeds.mashable.com

Google showed off during Wednesday’s Google I/O Developers Conference a Chrome game that can build a race track based on the number of mobile devices presentRacer allows players to compete side-by-side on the track just rendered for them. Racer uses HTML 5 to work on all devices, meaning it works with Android and iOS tablets […]

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Marketing initiative for small farmers — NationNews Barbados — Local …
www.nationnews.com

“The cruise tourism sector is prepared to buy local produce, only if it is packaged and inspected at a single pack house which is certified by their food safety standards. [Massy Stores] designed and built such a facility, the first of its kind in …

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