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Survey: 3 Out Of 4 Consumers Now Notice Retargeted Ads
feeds.marketingland.com

The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve visited. A new survey from Marketing Land and SurveyMonkey finds this and other interesting insights on how consumers view site retargeting. As behavioral… Please visit Marketing Land for the full article.

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The ‘Heartbleed’ bug has e-retailers’ hearts racing with anxiety
www.internetretailer.com

The flaw could help hackers steal information, including credit card numbers and personal consumer data, from inside servers that operate e-commerce sites. But patches and other steps could help web merchants reduce any risk of fraud, experts say.

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UMass Dartmouth will help nonprofit arts and culture groups with marketing …
www.heraldnews.com

So starting this fall, faculty and students will help local nonprofit groups engaged in arts and culture create marketing strategies to promote events that won't break what are often already shoestring budgets. “Fall River and New Bedford have such …

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Developers Digging Google Wallet Instant Buy Android API
www.mobilemarketingwatch.com

Developers Digging Google Wallet Instant Buy Android API 300×300 Developers Digging Google Wallet Instant Buy Android Developers were excited by no shortage of announcements made this week at Google I/O, not the least of which was the unveiling of …

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Local biz: GOED announces new managing director
www.heraldextra.com

In addition, the association has bestowed its “Excellence in Home Building” and “Sales and Marketing” awards to the following: Outdoor Living Area and/or Landscape, Architectural Drawings, Sales Person of the Year, Sales Team of the Year – D.R. Horton; …

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Twitter loses 2 top employees to YouTube and Dropbox
feeds.mashable.com

The Twitter departures keep on coming Twitter vice president of product management Christian Oestlien and product director Todd Jackson announced on Tuesday via — what else? — tweet they are both moving on to YouTube and Dropbox, respectively See also: Twitter’s bearded new CEO will make his public debut today I am thrilled to be […]

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Marketing Day: August 30, 2013
feeds.marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook May Expand Use Of Facial Recognition To Billion+ Public User Profile Pictures After Facebook announced updates to its Data Use Policy… Please visit Marketing Land for the full article.

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Creating a B2B and B2C overlap strategy
feeds.marketingland.com

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Please visit Marketing Land for the full article.

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