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Mobile steps up, but marketers slow to react
www.fiercemobileit.com

Increasing mobile demand on the part of consumers indicates a growth in mobile marketing opportunities. Yet, many companies aren't focused enough on their brand's mobile presence. For example, in the United Kingdom, 46 percent of 18-34 year olds now …

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Mobile Website Builder Launches Non-Profit Program
www.mobilemarketingwatch.com

Per the announced details this morning, non-profit organizations within the United States are now eligible for a free Premium mobile website for life. Organizations can submit their 501(c)(3) status verification to apply for the program, the company says.

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How to Put Text Message Marketing to Work This Holiday Season
smallbusiness.foxbusiness.com

Mobile marketing, also known as text message marketing, is an effective way to notify consumers and clients about sales, deals and other special promotions via short message service (SMS) and multimedia message service (MMS). Unlike other forms of …

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Apple Publishes Log of Government Information Requests
www.mobilemarketingwatch.com

Apple Publishes Log of Government Information Requests 300×200 Apple Publishes Log of Government Information Requests With government requests for user information on the rise at Apple, Google, Facebook and elsewhere, the Cupertino, …

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Facebook Drops The Thumb, Intros New “Like” & “Share” Buttons
feeds.marketingland.com

Facebook has given the thumbs down to its three-year-old “Like” button, introducing a new version that replaces the “thumbs up” symbol with Facebook’s logo. A new, matching “Share” button was also introduced today. In a blog post Wednesday, Facebook’s… Please visit Marketing Land for the full article.

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Live @ SMX Social Media Marketing: Keynote Conversation With Boston Celtics’ Peter Stringer
feeds.marketingland.com

There are both benefits and challenges to being a brand with an enormous fan base. The obvious benefits involve having a large audience that wants to hear what you’re saying and engage with you on social channels. The flip side is that passion runs high and can lead to difficult situations if… Please visit Marketing […]

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Report: Key Takeaways From The First Ever Instagram Ad
feeds.marketingland.com

Last week to the the chagrin of many users the first Instagram ad began appearing in the feed. This flagship Michael Kors ad was analyzed in-depth by nitrogr.am who uncovered the following findings. It should first be noted that the graphic of overall likes looks identical to other social ads…. Please visit Marketing Land for the […]

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Thumbs Down? Facebook Testing Star Ratings For Pages
feeds.marketingland.com

Turns out that the Facebook ‘Like’ that we’ve grown to love just might not be descriptive enough. The like is binary data that indicates whether or not a user is a fan, or not, but not much else. TechCrunch spotted the usage of star ratings (5 possible) on desktop versions for… Please visit Marketing Land […]

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