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How Marketers Are Approaching Mobile in 2013
www.marketingprofs.com

Over 60% of marketers integrate mobile into their marketing mix, and nearly half (48%) plan to run specific campaigns directed to mobile users in 2013, according to a recent report by Chief Marketer. Mobile marketing budgets increased in the last 12 …

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The Week On Vine: The Bieber Effect, Celebrating Wimbledon & Celebrity Crossovers
feeds.marketingland.com

We’ve been keeping a secret. The fact is, each week the most popular Vines by a wide margin are coming from athletes, pop stars and brands with tie-ins to those folks. Singing celebrities like Little Mix or Harry Styles can do anything or nearly nothing at all and still have their Vine’s share… Please visit […]

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How To Organize Resources To Unlock The True Power Of Distributed Data
feeds.marketingland.com

Over the past couple years, it’s become clear that ad marketing and media folks  are more readily identifying themselves as data-driven marketers. We are ready to embrace that data is utterly integral to what we do — and we must conduct our work accordingly. But this professed focus on… Please visit Marketing Land for the […]

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7 iPhone Car Chargers for Your Summer Road Trip
feeds.mashable.com

Your summer vacation is coming up, and you’ve prepped for that eight-hour car ride to the beach. Snacks? Check. Magazines? CheckUltimate road trip playlist? Check. But good luck making that iPhone battery last all the way to the coast without a good car charger See also: 8 Solar-Powered Mobile Chargers Car chargers are inexpensive, but […]

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M&C Saatchi appoints Chris Steedman as Syd-based APAC MD for mobile
mumbrella.com.au

Highly regarded mobile marketing specialist Chris Steedman has relocated from M&C Saatchi Mobile's London HQ to Sydney to drive the business into Australia and Asia Pacific. Steedman brings a wealth of experience to the newly created role of Managing …

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Representing Buscape Company Guga Stocco will be the only Brazilian …
www.prnewswire.com

SAO PAULO, July 15, 2013 /PRNewswire/ — Between July 21st and 23rd, Park City Utah will host the Mobile Marketing Association (MMA), the only global conference focused on growth of the mobile marketing industry. Greatest leaders from around the world, …

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The Most Important KPI For A Performance Marketer
feeds.marketingland.com

Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effectiveness and evolve their PPC optimization strategy around that. At the end of the day, what matters most is achieving the best ROI given your business… Please visit Marketing Land for the full article.

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Mobile marketing partnership established between Weve and Heineken
www.mobilecommercepress.com

A cross portfolio contract is bringing Weve – the m-commerce platform that was created by Vodafone, O2, and EE – together with Heineken UK in a mobile marketing campaign to target smartphone carrying consumers.

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