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Add a Tint of Social to Digital Properties
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Chances are that you already put a lot of time and energy into your social media campaigns, so why not promote this effort with your website or mobile app? Social media aggregation platform Tint enables users to embed social content onto websites, mobile…(read more)

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Mobile Searches Lead to Conversions Within the Hour
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Just how big of a game changer is mobile? Really, really big (as if you didn't know) according to a new study from iAcquire and SurveyMonkey. The research exposed several interesting insights about how consumers search on their mobile devices, what…(read more)

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Get Talkative with Mobile Ads
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A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s voice technology…(read more)

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Apps Now Represent 84 Percent of Mobile Traffic
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Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that (no surprise) mobile…(read more)

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Mobile App Data Comes to Quantcast
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Content is consumed everywhere nowadays – thanks to the growing popularity of mobile devices. Because of this, it can be difficult for publishers, developers and advertisers to keep track of their audience across channels; however, a new service…(read more)

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Monitor App Performance with New Relic for Mobile
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If you don’t want to wait for user reviews to find out how your app is performing, consider leveraging the new mobile app monitoring solution from New Relic. The application performance management and monitoring company launched New Relic for Mobile…(read more)

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In-App Advertising Research
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The mobile app ecosystem has been all but closed to those seeking out information on what and where their competitors were advertising. That changed last week the release of an in-app ad tracking solution from WhatRunsWhere . The platform's in-app…(read more)

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Mobile Traffic Increases, Sales Decrease
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Mobile traffic continues to impress, as a new report from Affiliate Window reveals that the company saw an increase in mobile traffic across its network in February. In fact, the report reveals that one in every five clicks originated from a mobile device…(read more)

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