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MMW Op-Ed: Digital Money, Mobile Wallets and Latin America
www.mobilemarketingwatch.com

Digital Money Mobile Wallets and Latin America 300×180 MMW Op Ed: Digital Money, Mobile The following is a guest contribution submitted to MMW from Anabel Perez, President & CEO of NovoPayment, the leading payments technology services company …

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Google Angers Some Mobile App Developers by Axing AdWhirl
www.mobilemarketingwatch.com

Google Angers Developers by Axing AdWhirl Google Angers Some Mobile App Developers by Axing AdWhirl Google, the undisputed global titan of all things mobile advertising, upset some of its most loyal developers yesterday when the company …

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Mobile Media Consumption to be worth $200bn by 2017 |
www.mobilemarketingmagazine.co.uk

Sales of mobile content, including apps, games, video and TV, along with mobile browsing and ad revenue, raked in $161bn during 2012 alone, but the market will break the $200bn barrier in just three years. Mobile advertising revenue will more than …

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Mobile RTB Ad Spend Increased 275 Per Cent in Q1 |
www.mobilemarketingmagazine.co.uk

European advertisers increased their mobile RTB (Real-Time Bidding) ad spend by 275 per cent between Q4, 2012, and Q1, 2013. That's according to Adform's Q1 RTB Trend report, which also found that, across all devices, display ads above the fold …

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netCORE's Result-driven Mobile Marketing Campaign Continues to Gain …
www.moneylife.in

netCORE Solutions, an enterprise communication and digital marketing solutions company, today announced that its result-driven rural mobile marketing campaign for HUL Active Wheel has won two Golds in back-to-back industry award functions: Gold …

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If Your Mobile Strategy Can Win Here, It Can Win Anywhere
blogs.hbr.org

So I asked several leaders in the mobile health space what they've learned from developing world direct-to-consumer mobile programs that could inform American mobile marketing programs. Utility, customization, and segmentation are key to the success of …

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The New Inbox: The Intersection of Email, Mobile & Social Marketing
searchenginewatch.com

The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp., covered some very useful information around engaging with your customers …

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Europeans Take New Look At Google’s Android Licensing Practices
feeds.marketingland.com

The Financial Times is reporting that Google is now “facing an investigation by European authorities into allegations that it supported the leading Android smartphone platform and its mobile services by means of cut-price licensing and exclusivity deals.” There isn’t a formal… Please visit Marketing Land for the full article.

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