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3 Essential Secrets To Becoming A Programmatic-Savvy CMO
feeds.marketingland.com

It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know to be “in the know”? 1. What Big Data & Programmatic Marketing Actually Mean & What They Don’t For… Please visit Marketing Land for the full article.

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LG G2 Marketing Stunt Goes Wrong, 20 Injured (VIDEO)
www.huffingtonpost.co.uk

LG's G2 handset might have won plaudits from the tech press last week, but its marketing efforts in Korea have been less impressive. In fact, it's been downright dangerous. More than 20 people were reportedly injured at a "G in the Cloud" event in …

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Holidaymakers don't take a break from Twitter
www.bizreport.com

One of the reasons I picked a particular resort in Samoa for my holiday last year was that it had no mobile reception and the only way to get 'connected' was via an ancient computer in the resort main office running on a similarly ancient dial up …

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Free mobile marketing tools offered to local businesses
www.mobile-ent.biz

Walter Kostiuk, president and CEO, MobileBits, said: "We believe every local business should be able to capitalise on the mobile marketing opportunity and to connect with any customer who is open to receiving discounts or promotional offers on their …

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Apple's 'Plastic' iPhone 5C May Drop Siri for September Launch
www.mobilemarketingwatch.com

Apples Plastic iPhone 5C May Drop Siri for September Launch 300×168 Apples Plastic iPhone 5C May Siri won't be hearing the phrase “See you in September” when Apple formally introduces its forthcoming iPhone 5C next month. Current chatter indicates …

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Viacom Reaches Settlement on SMS Spam Lawsuit
www.mobilemarketingwatch.com

As part of the settlement, Viacom is required to “confirm that its current text-messaging provider belongs to the Mobile Marketing Association.” In the end, Mock's attorneys had more to gain to from the settlement than Mock. According to the published …

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Microsoft, Google Finally Release Official YouTube App For Windows Phones
feeds.marketingland.com

I wouldn’t call Microsoft and Google BFFs by any stretch of the imagination (ahem … cough), but the two companies have finally buried their differences over YouTube and Windows Phones. As CNET reports, an official YouTube app — created by Microsoft but built with Google’s… Please visit Marketing Land for the full article.

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Why Dayparting Must Be Part of Your Mobile Strategy
feeds.mashable.com

Steve asks, Is dayparting important to mobile? How do I use it? The answer, in short, is a resounding yes, dayparting is important. The term refers to dividing the day into several parts and providing unique programming during each — and it becomes especially relevant as mobile devices travel with users all day and night. […]

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