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App developers: AppJam challenge now open
www.bizreport.com

Many of those viewers were watching full-length programming, streamed to both desktop and mobile devices. This new trend of time shifting not only when they watch programming but how is pushing more advertisers and program creators to look for new …

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You are here: Home » News » OTT Traffic to be Double SMS by the End of 2013
mobilemarketingmagazine.com

Asked whether commercial use of OTT apps is on the way, an Informa spokesperson, said: "Until there is universal penetration of smartphones and mobile broadband within a market that would support the development of an OTT-based service, companies …

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Tablet-Marketing As Distinct From Mobile-Marketing
www.promotionworld.com

A 15 October, 2012, blog of mine talked about the need to fashion a mobile marketing strategy, as distinct from a digital marketing strategy; and that advice still holds good. The topic for this week's blog was prompted by two recent news items: one …

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way
www.business2community.com

I'm pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. He is a regular guest on CNN and HLN on the subject of …

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Foursquare Set To Sell Check-In Data For Ad Retargeting
feeds.marketingland.com

As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleywag shows how the profit-challenged company is pitching two new advertising products that leverage its location-based data. The first product,… Please visit Marketing Land for the full article.

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Lowe's Gives Home Improvement Tips in 6-Second Vines
feeds.mashable.com

Can you offer a home improvement tip in 6 seconds? Apparently yes, as Lowe’s demonstrates with these Vines. The retailer introduced the following Vines last week. Unlike previous Vines from brands, these are designed to be useful. The effort, called “Lowe’s Fix in Six,” offers simple, everyday improvements that consumers will want (hopefully) to share […]

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Mood Media Launches “Presence” Location-based Mobile Marketing Technology
www.prweb.com

Toronto (PRWEB) April 30, 2013. Mood Media introduced today Mood Presence, a mobile marketing technology that utilizes its vast music network to connect retailers and marketers directly to consumers via smart devices. Presence is the intelligent …

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Verizon Cloud Coming to Android
www.mobilemarketingwatch.com

Best Practices · Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile …

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