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This Is What the Next Generation of Engineers Looks Like
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In college and during her career, Kimberly Bryant often found herself the only black female scientist in the room. The biotech engineer founded the Bay Area non-profit Black Girls CODE in 2011 so that today’s young girls will never find themselves in that position. Bryant realized that it wasn’t a lack of interest in science […]

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Explosion Expected in Shipments of Touch-Screen Panels
www.mobilemarketingwatch.com

“While the overall notebook PC market remains sluggish, sales of touch panels for notebook PCs are showing some signs of life in the fourth quarter,” said Stone Wu, principal analyst for display components and materials at IHS. “The resumption of …

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Mobile Apps to Be Among Top Enterprise Investments Next Year
www.mobilemarketingwatch.com

Mobile Apps to Be Among Top Enterprise Investments Next Year Mobile Apps to Be Among Top A new report from the Enterprise Mobility Exchange predicts that mobile applications will be among the top investments witnessed across the enterprise sector …

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IDC Publishes Top 10 Predictions for 2014
www.mobilemarketingwatch.com

Prediction 8: The Battle for Dominance on the 3rd Platform Will Begin as Firms Move from Ad Hoc, Repeatable Initiatives to Managed Initiatives and New Application Mashups That Target Value Creation in Customer Acquisition, Market Intelligence, and …

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INFOGRAPHIC: 42 per cent of UK consumers receive useless mobile marketing
www.mobile-ent.biz

42 per cent of British consumers say that they receive marketing messages via their mobile that are completely useless to them, reports Oxygen8 Group. The research looked into SMS messages, app notifications, email and automated voice messages as …

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Marketing Day: December 9, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Check Out the All New SMX West Agenda – Register Now & Save $300 Search Engine Land’s SMX West returns to San Jose in March with… Please visit Marketing Land […]

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AT&T Refuses to Disclose When It Shares Customer Information
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A request made by AT&T’s shareholders for increased transparency has been rejected by the company. Specifically, citing privacy concerns, the company denied requests for transparency reports, similar to those published regularly by Twitter and Google, and it said the issue should not be addressed at AT&T’s annual shareholder meeting next spring. Exactly how often the […]

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Is CPE the Best Way to Quantify ROI?
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Millions of consumers saw your last digital campaign, which means they physically laid eyes on it, giving you some juicy numbers for a case study and bragging rights in your competitive circles. But what impact did those ads really have? Any lasting effect at all? Were there any converts out of that massive nameless, faceless […]

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