Ford created my favorite YouTube campaign of all time. It took place in 2011 and starred an orange, irreverent puppet named Doug and his reluctant co-worker, John. The two appeared in several videos about the Ford Focus. The campaign was brilliant and had all the elements you want in a video… Please visit Marketing Land […]
Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers. Digital advertising promised increased accountability, but the ability to measure every ad impression created a barrier of complexity for marketers… Please visit Marketing Land for the full article.
Foursquare says 1.5 million small businesses (SMBs) have claimed their listings and are using its platform. Now it wants to make some money off of them by opening up Foursquare Ads to all comers around the world. Roughly 50 percent of the 1.5 million SMBs are inside the US and the rest are… Please visit […]
Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn’t announced but speculation puts it between $150 and $200 million. There are essentially two aspects to Onavo: consumer-facing apps that help… Please visit Marketing Land for the full article.
Senator Ed Markey (D-MA) has asked the Federal Trade Commission to take a closer look at Google’s “Shared Endorsements” ads. On Thursday when the New York Times story discussing the program was published it initially appeared that Google was introducing a new “Sponsored… Please visit Marketing Land for the full article.
The iPhone 5S is outselling the lower-cost iPhone 5C by more than two to one. According to Consumer Intelligence Research Partners data — as first reported by AllThingsD — the 5S made up 64% of iPhone sales since the latest-generation devices launched in September. The 5C accounted for 27%, while the iPhone 4S made up […]
The first annual Mashies awards honored the best and brightest in the fields of digital marketing, advertising and communications. The hottest brands, leaders in digital and top interactive agencies came together to celebrate the impressive work of their peers. We mixed and mingled, were entertained by the comedic stylings of Godfrey and, most importantly, highlighted […]
HTC made the extra-large version of its flagship One smartphone, the HTC One max, official earlier this morning. I got a little hands-on time with the max and its enormous screen, fingerprint scanner and new software, which improves upon the experience of the HTC One. Looking at the 5.9-inch screen for the first time, you […]