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Mobile Shoppers Use Devices to Research Local Business
www.websitemagazine.com

Two of the biggest mobile and local companies on the Web, xAd and Telmetrics , have once again teamed up to conduct their second annual Mobile Path-to-Purchase Study , which reveals that consumers are using their searching on their mobile devices earlier…(read more)

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Mobile games find success through mobile marketing – Mobile Commerce Press
www.mobilecommercepress.com

The advent of mobile technology has forced companies both large and small to take mobile more seriously, leveraging their resources to connect with an emerging generation of mobile consumers. Mobile marketing, however, has proven difficult for the …

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Getting personal: the big business of mobile marketing
www.thebanker.com

John Beck <Duygu.TavanSPAMFILTER@ft.com> | 01/05/2013 9:02 am. Getting personal. Personalised and location-based marketing tactics could be a catalyst for higher usage of mobile payments and could, in turn, unlock new business approaches.

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Mobile Loyalty Company Joingo(R) Launches Offer Management V2, Simplifies …
www.marketwatch.com

Merging mobile marketing into an existing marketing strategy, and doing so in a way that doesn't fragment efforts or complicate processes, is a challenge for casinos looking to successfully tap in to the $50 billion mobile marketing industry. Joingo …

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Mobile remote deposit capture adoption exceeds bank's expectations
www.bizreport.com

Earlier this year, Juniper Research released their "Mobile Banking: Handset & Tablet Market Strategies 2013-2017" which revealed that, within the next four years, 19% of tablet owners will carry out bill payments via their mobile device compared to the …

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This Is Why Google Glass Is the Future
feeds.mashable.com

It stands to reason that a nerd like me would love Google Glass. The wearable technology has it all: A tiny screen projection that hovers in front of your face, voice commands and instant response to your most critical desires. Plus, it makes you look a little bit like you’ve joined the cast of Star […]

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The Best Twitter Accounts for Entrepreneurs
feeds.mashable.com

Small business owners and entrepreneurs who use Twitter only as a marketing tool for their businesses are missing out. The microblogging service can also be a huge resource for them in the day-to-day operation of their business. However, business owners must know the right accounts to follow in order to benefit from all that Twitter […]

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Bud Light Offers Proof That Facebook Ads Work
feeds.mashable.com

For some time, Facebook has deflected criticism about its low click-through rates for ads by arguing that the metric is irrelevant. However, showing a link between ads on the network and a corresponding sales boost has been tricky. Data from partner Datalogix may help Facebook make its case. In particular, a Facebook campaign for Bud […]

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