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Twenty-Five Percent Fewer CMOs Using Mobile Marketing This Holiday Season
www.forbes.com

As the title of this article says twenty-five percent fewer CMOs using mobile marketing this holiday season. This stat comes courtesy of the aforementioned survey, conducted by BDO. Yet how can you explain this number when you consider the fact that a) …

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Get To Know: Travel Marketing Insider & VP At MMGY Global
feeds.marketingland.com

With more than fifteen years of online marketing communications experience, Robert Patterson leads MMGY Global’s practices in content and social media marketing. Serving as the VP of Content and Social Strategy for MMGY, Robert helps consumers connect with travel brands and each other to inspire… Please visit Marketing Land for the full article.

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Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce
feeds.marketingland.com

Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for… Please visit Marketing Land for the full article.

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Retailers Still Timid on Mobile Marketing
www.retailwire.com

A survey of chief marketing officers at leading U.S. retailers found that stores remain divided on mobile marketing's potential and its ability to convert sales. Overall, BDO's survey of 100 retail CMOs found that 38 percent are including mobile in …

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Nearly half of consumers believe mobile marketing messages are irrelevant …
www.bizreport.com

While mobile is a powerful channel, allowing marketers to communicate with consumers wherever they are, it is concerning just how few of these messages provide recipients with any value. More than 4 in 10 (44%) said that less than one quarter of the …

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Tech Leaders Join To Demand “Global Surveillance Reform”
feeds.marketingland.com

Major US tech companies have joined together to urge the US government and the governments of other countries to limit internet-based spying on individuals and to promote new legal frameworks to resolve related international issues. The group is demanding “global government surveillance… Please visit Marketing Land for the full article.

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Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web
feeds.marketingland.com

Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta. Brands can take content… Please visit Marketing Land for the […]

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Check Out the All New SMX West Agenda – Register Now & Save $300
feeds.marketingland.com

Search Engine Land’s SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Whether you’re a digital marketing… Please visit Marketing Land for the full article.

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