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Facebook Entering the Mobile Payments Space?
www.mobilemarketingwatch.com

Facebook plans to test a new payments product that would allow online shoppers to make purchases on mobile apps using their Facebook login information, according to sources familiar with the company's plans. Mobile payment platforms – especially …

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Facebook Wants To Power M-Commerce For Others
feeds.marketingland.com

According to a report in AllThingsD, which Facebook apparently confirmed, the company is testing — emphasis on that word — a new payments system in which consumers would use stored credit card data (on Facebook) to buy things on third party mobile apps. Payment would be triggered using… Please visit Marketing Land for the full […]

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Michael Kors Launches Choose-Your-Own-Adventure Facebook App
feeds.mashable.com

Are you sporty, sexy or glam? Earlier this week, Michael Kors released an interactive Facebook app to introduce consumers to its three new beauty and fragrance collections. SEE ALSO: How ModCloth Went From a College Dorm to $100 Million a Year When you launch the video portion of the app, you’ll find a vanity table […]

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Facebook Plans To Test Its Own Payments Processor
www.webmasterworld.com

Facebook plans to test a new payments product that would allow online shoppers to make purchases on mobile apps using their Facebook login information,…

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China goes SMS, QR and apps
brand-e.biz

Thursday's me china_smartphone tric: More than one third of China's marketers have tested mobile marketing and 16% have incorporated mobile as a regular marketing channel, according to the Mobile Marketing in China report from Experian Marketing.

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More mobile users want location-based offers
www.bizreport.com

A brand new Placecast poll, conducted online in the U.S. among 2,000 adult consumers by Harris Interactive during May, 2013, found a 19 percentage point increase in interest in getting local mobile alerts since 2009. On being asked, "Assuming you gave …

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Take Your Business to the Next Level with Mobile Marketing Applications
www.digitaljournal.com

HOUSTON, TX, August 15, 2013 /24-7PressRelease/ — Internet marketing and driving traffic you your business website is where savvy business owners have invested their time and resources over the past decade, but a new generation of mobile marketing …

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Are You Smarter Than A Supercomputer? It Depends.
feeds.marketingland.com

Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers. And like all great questions, the answer is, “It depends.” I’ve wrestled with the question for a while, because I appreciate both sides…. Please visit Marketing Land for the full […]

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