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Mary Meeker Presents Her 2013 Internet Trends
mobilemarketingmagazine.com

Mobile traffic made up 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011. 88 per cent of smartphone OS market share is accounted for by US companies – Apple, Google, Microsoft – compared …

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Evian uses viral 'Baby and Me' ad as a mobile marketing tool
www.mobile-ent.biz

Spring water brand Evian introduced viral ad 'Baby and Me' in April, which has amassed more than 50 million YouTube views, and 100 million views overall. Evian claims the video campaign continues to focus on its 'longstanding commitment to the Live …

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ABI Says Android Tablet Shipments Approaching 'Tipping Point'
www.mobilemarketingwatch.com

The iPad maker exited the first calendar quarter of 2013 with 50% share of all tablet shipments, though, according to market intelligence firm ABI Research, the Android ecosystem is poised to overtake iOS. So how did it happen… and so fast? The answer …

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Obeo adds mobile component to marketing system
www.inman.com

Real estate marketing tools provider Obeo had added a mobile component to its automated marketing system allowing agents to order up virtual tours, property websites, videos and mobile marketing packages on the go. Obeo's EasyEdge system employs …

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Strategy Analytics: Let The Race For 5G Begin
www.mobilemarketingwatch.com

Strategy Analytics Let The Race For 5G Begin 300×214 Strategy Analytics: Let The Race For Although global operators are still laboring to comprehensively expand 4G network coverage to every feasible market, it isn't too soon to begin working toward the …

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Fiksu Finds Facebook Install Ads Drive App Downloads
www.mobilemarketingwatch.com

Fiksu Finds Facebook Install Ads Drive App Downloads 300×276 Fiksu Finds Facebook Install Ads Drive App On Friday, Fiksu reported that downloads from Apple's App Store popped 11 percent in April, largely aided by Facebook mobile app install ads.

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BlueHornet Stings Competition with Coupons for eCommerce
www.mobilemarketingwatch.com

According to an announcement from the company, the aforementioned solution enables marketers to rapidly deploy and easily distribute unique coupon codes within emails. BlueHornet says this resource that can be used to reach customers and prospects …

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Android Now Powers Majority of Smartphones in China
www.mobilemarketingwatch.com

Kantar Worldpanel ComTech reports that Android now powers north of 50% of all smartphones in the massive Chinese mobile marketplace. … Second and third place was taken by Symbian and iOS, whose market share is 23% and 19.9% respectively.

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