In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics. Please visit Marketing Land for the full article.
Having trouble getting more email subscribers? Social media could be your remedy.
Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers.
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.
Macy’s put online shoppers in a virtual waiting line to access its site, and Victoria’s Secret and Williams-Sonoma also experienced problems on Black Friday.
Sony’s mobile strategy is a total mess right now. In the U.S., the company’s Xperia-branded smartphones don’t even register as a blip on most people’s radars when it comes to buying time. The company’s slowness to release its smartphones in the U.S. has forced the company to use its new Xperia X-series smartphones as a […]
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries. Please visit Marketing Land for the full article.
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Please visit Marketing Land for the full article.