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The art of content creation and the science of measurement
feeds.marketingland.com

Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Please visit Marketing Land for the full article.

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Sanders the 5th: KFC has officially gone Colonel-crazy
feeds.mashable.com

KFC’s bizarre coterie of Colonels just gained a new member. Comedian Rob Riggle is replacing comedian Jim Gaffigan as the fifth actor to play the goateed face of the fried chicken chain. SEE ALSO: The internet has made advertising weirder than ever The switch is part of an enigmatic ad campaign KFC launched last year […]

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Report: Amazon Prime's 'Style Code' live fashion show canceled
www.retaildive.com

The program launched about a year ago as the digital answer to home shopping television, but its social media accounts have been suspended and employees were given notice.

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[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
feeds.marketingland.com

In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics. Please visit Marketing Land for the full article.

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11 Strategies for Getting Social Media Fans Onto Your Email Lists
www.inc.com

Having trouble getting more email subscribers? Social media could be your remedy.

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5 Ways You Should Be Using Social Media as Your Top PR Platform
www.inc.com

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers.

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Setting SEO KPIs for small manufacturing websites
feeds.marketingland.com

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.

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Black Friday traffic surges slow retailers’ e-commerce sites
www.internetretailer.com

Macy’s put online shoppers in a virtual waiting line to access its site, and Victoria’s Secret and Williams-Sonoma also experienced problems on Black Friday.

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