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Akamai: When creating responsive sites for mobile, consider dynamic image optimization
feeds.marketingland.com

The content delivery network points out that marketers need to keep image performance in mind for mobile. Please visit Marketing Land for the full article.

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Facebook Marketplace update: 8% more spend is being pushed to Audience Network
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Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign. Please visit Marketing Land for the full article.

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New Quality Score metrics: What matters most, and how to improve your ads
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Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Please visit Marketing Land for the full article.

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Local search industry optimistic about 2018 — but less likely to hire
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Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Please visit Marketing Land for the full article.

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Someone is already trying to stop sales of Elon Musk's flamethrower
feeds.mashable.com

Elon Musk’s plan to sell Boring Company branded flamethrowers is certainly a fantastic bit of marketing, and it’s no wonder pre-sales are on fire. While Musk has made assurances that the flamethrower will meet national guidelines by emitting a flame less than 10 feet, one Californian assemblyman wants to put an end to the idea […]

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5 Unexpected Lessons in Influencer Marketing That I've Learned As A Food Industry CEO
www.inc.com

Marketers and agencies swear that it works. Here’s what I saw.

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Matthew McConaughey's Role as Wild Turkey's 'Chief Storyteller' Can Teach You a Lot About Marketing
www.inc.com

When Wild Turkey asked McConaughey to be a celebrity spokesperson, the Oscar-winning actor had a better idea.

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IAB begins to address messaging segment with report, standards development
feeds.marketingland.com

Trade body formally enters the messaging fray with new working group and a promise of future guidance. Please visit Marketing Land for the full article.

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