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5 Ways You Should Be Using Social Media as Your Top PR Platform
www.inc.com

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers.

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Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations
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This the sixth in a string of acquisitions the company says will enhance the reader experience. The post Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Setting SEO KPIs for small manufacturing websites
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Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.

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Black Friday traffic surges slow retailers’ e-commerce sites
www.internetretailer.com

Macy’s put online shoppers in a virtual waiting line to access its site, and Victoria’s Secret and Williams-Sonoma also experienced problems on Black Friday.

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Developing a Market Strategy to Reach Even the Most Fickle Consumers
www.inc.com

Leslie Petry, accomplished marketing leader and entrepreneur, shares her tips for creating a plan that puts your customer first.

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Fraudsters don’t sleep, no matter who owns the tools to fight them
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Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their search for transparency and solutions to fraud. Please visit Marketing Land for the full article.

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All about value props: How customer and competitive research should shape your marketing
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Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Please visit Marketing Land for the full article.

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Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps
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Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics. The post Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps appeared first on Marketing Land. Please visit Marketing Land for the full article.

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