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[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
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In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics. Please visit Marketing Land for the full article.

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11 Strategies for Getting Social Media Fans Onto Your Email Lists
www.inc.com

Having trouble getting more email subscribers? Social media could be your remedy.

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5 Ways You Should Be Using Social Media as Your Top PR Platform
www.inc.com

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers.

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Setting SEO KPIs for small manufacturing websites
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Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.

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Black Friday traffic surges slow retailers’ e-commerce sites
www.internetretailer.com

Macy’s put online shoppers in a virtual waiting line to access its site, and Victoria’s Secret and Williams-Sonoma also experienced problems on Black Friday.

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Sony Xperia X Performance doesn't live up to its name
feeds.mashable.com

Sony’s mobile strategy is a total mess right now. In the U.S., the company’s Xperia-branded smartphones don’t even register as a blip on most people’s radars when it comes to buying time. The company’s slowness to release its smartphones in the U.S. has forced the company to use its new Xperia X-series smartphones as a […]

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Simply Measured offers “first social measurement API” for marketers
feeds.marketingland.com

Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries. Please visit Marketing Land for the full article.

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It’s true: Smiling at an ad means sales will go up
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A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. Please visit Marketing Land for the full article.

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