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State of the art methods for measuring mobile and digital marketing
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Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss best practices for mobile and digital measurement and ways to improve your analytics program. Please visit Marketing Land for the full article.

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Voice search: Content may be king, but context is queen in the new voice-first world
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Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Please visit Marketing Land for the full article.

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Deck the halls with boughs of data 
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How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Please visit Marketing Land for the full article.

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Facebook officially launches mobile app, educational site for video creators
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With a channel management app and an educational site, Facebook is following YouTube’s playbook in hopes of winning over creators. Please visit Marketing Land for the full article.

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Understanding the interplay of SEO and a 5-star reputation
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How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more. Please visit Marketing Land for the full article.

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7 Google tips to supercharge your Shopping ads
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Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. Please visit Marketing Land for the full article.

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Marketing Day: Google Shopping ads, voice search & Facebook news
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping ads Nov 16, 2017 by Matt Lawson Shopping ads promote your online and local inventory. Columnist and… Please visit Marketing Land for the full […]

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3 New Ways to Use Social Media for Great Marketing
www.inc.com

How will social media evolve in 2018? 3 changes that your business must focus on.

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