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How & Why to Take a Targeted Approach to Sales & Marketing
www.inc.com

Companies that take a targeted approach to sales and marketing are more successful. Here’s why.

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How to Make Sure Your Business Shows Up In Google's Top Three
www.inc.com

Looking for local leads? You’ll want to follow these steps to earn a spot in Google’s ‘Three Pack.’

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Want to Create Viral Videos for Content Marketing? Here Is a Stellar Example
www.inc.com

If you’re searching for new ideas, check out Metallica guitarist Kirk Hammett having fun with Ernie Ball guitar strings during a pre-concert sound check.

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Google rolls out a lightning-fast new type of online ad
feeds.mashable.com

As clunky, slow-loading ads drive people to ad blockers, some of Google’s search ads are about to get a welcome speed boost. The company said Tuesday that it’s expanding its fast-loading Accelerated Mobile Pages (AMP) format to brands that advertise among its search results. The product was previously limited to news articles. SEE ALSO: Can […]

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Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
feeds.marketingland.com

A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. Please visit Marketing Land for the full article.

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Getting ahead of the game with predictive analytics
feeds.marketingland.com

Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used. Please visit Marketing Land for the full article.

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Stop overloading your Local SEO content!
feeds.marketingland.com

Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. Please visit Marketing Land for the full article.

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5 reasons why websites still matter to local search in 2017
feeds.marketingland.com

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. Please visit Marketing Land for the full article.

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