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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
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Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP. Please visit Marketing Land for the full article.

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Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Facebook tests web-based VR within News Feed posts
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People can load and interact with VR experiences without leaving Facebook’s traditional social network. Please visit Marketing Land for the full article.

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Nivea's controversial skin-lightening ad puts spotlight on the history of white supremacy
feeds.mashable.com

The skincare company Nivea makes dozens of products for women and men around the world.  But what you probably didn’t know until earlier this week is that Nivea also sells skin-lightening cream to consumers in Africa. SEE ALSO: Oh look, another insensitive, wannabe ‘woke’ ad campaign. While it’s not the only company to market such […]

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Will Ferrell stars in PSA campaign to remind you to put your phone away
feeds.mashable.com

Will Ferrell is here to remind you that technology can be terrible.   A new PSA campaign, produced by Common Sense Media, features the Emmy-winning comedic actor being unable to put down his phone and making his family’s attempt at “device-free dinner” incredibly awkward.  SEE ALSO: Santa Claus is dead as hell The campaign was […]

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KFC's Twitter Following List Secret Joke Is Brilliant Branding
www.inc.com

Clever is often overrated in marketing. This time, it’s not.

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Your Marketing Should Inspire, Not Scare. Here Are 3 Ways to Do It
www.inc.com

It is common for companies to use fear-based marketing tactics to sell more products and services. Here’s why you shouldn’t.

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Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead
www.inc.com

Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.

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