Companies that take a targeted approach to sales and marketing are more successful. Here’s why.
Looking for local leads? You’ll want to follow these steps to earn a spot in Google’s ‘Three Pack.’
If you’re searching for new ideas, check out Metallica guitarist Kirk Hammett having fun with Ernie Ball guitar strings during a pre-concert sound check.
As clunky, slow-loading ads drive people to ad blockers, some of Google’s search ads are about to get a welcome speed boost. The company said Tuesday that it’s expanding its fast-loading Accelerated Mobile Pages (AMP) format to brands that advertise among its search results. The product was previously limited to news articles. SEE ALSO: Can […]
A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. Please visit Marketing Land for the full article.
Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used. Please visit Marketing Land for the full article.
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. Please visit Marketing Land for the full article.
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. Please visit Marketing Land for the full article.