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Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
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Top apps list shows power is concentrated in just a few companies. Please visit Marketing Land for the full article.

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How content drives revenue (and how to prove it)
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Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts. Please visit Marketing Land for the full article.

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Facebook to launch app for video creators later this year
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Facebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app. Please visit Marketing Land for the full article.

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A deep dive into online-to-in-store attribution
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Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Please visit Marketing Land for the full article.

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Early performance results from Google’s update to close variants
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What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Please visit Marketing Land for the full article.

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How to Boost Sales Using 4  Apps You Already Use
www.inc.com

Ready to increase awareness and sales for your business, no matter the size? Then give these specific social media tactics a try.

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Snapchat's New Map Feature Is a Sign of Hope
www.inc.com

The photo-sharing platform launched a social map feature, which shows the company may bethinking about improving its network effects and monetization.

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5 must-do technical SEO audit items in 2017
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As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. Please visit Marketing Land for the full article.

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