Top Stories

6  Reasons You Shouldn't Friend Your Employees on Social Media
www.inc.com

You may have a great relationship with your staffbut getting too close can present a challenge when it comes to what you share on social media.

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Amazon matches Walmart, drops free shipping minimum to $35
feeds.marketingland.com

Move comes a year after the minimum price went up to $49, and just weeks after Walmart offered its own similar deal. Please visit Marketing Land for the full article.

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AdStage launches Report cross-channel reporting solution
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Customers managing paid search and social campaigns in AdStage can now generate reporting on all social channels. Please visit Marketing Land for the full article.

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The art of content creation and the science of measurement
feeds.marketingland.com

Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Please visit Marketing Land for the full article.

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Sanders the 5th: KFC has officially gone Colonel-crazy
feeds.mashable.com

KFC’s bizarre coterie of Colonels just gained a new member. Comedian Rob Riggle is replacing comedian Jim Gaffigan as the fifth actor to play the goateed face of the fried chicken chain. SEE ALSO: The internet has made advertising weirder than ever The switch is part of an enigmatic ad campaign KFC launched last year […]

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[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
feeds.marketingland.com

In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics. Please visit Marketing Land for the full article.

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Setting SEO KPIs for small manufacturing websites
feeds.marketingland.com

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.

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Black Friday traffic surges slow retailers’ e-commerce sites
www.internetretailer.com

Macy’s put online shoppers in a virtual waiting line to access its site, and Victoria’s Secret and Williams-Sonoma also experienced problems on Black Friday.

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