Top Stories

Amazon matches Walmart, drops free shipping minimum to $35
feeds.marketingland.com

Move comes a year after the minimum price went up to $49, and just weeks after Walmart offered its own similar deal. Please visit Marketing Land for the full article.

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AdStage launches Report cross-channel reporting solution
feeds.marketingland.com

Customers managing paid search and social campaigns in AdStage can now generate reporting on all social channels. Please visit Marketing Land for the full article.

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The Mistake that Cost United Airlines $1.4 Billion in One Day (Twice) And What You Can Do to Avoid It
www.inc.com

A combination of poor communication and ineffective crisis management caused one of the worst PR disasters of the decade.

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Facebook video metrics get granular with demographic, share & live engagement data
feeds.marketingland.com

A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Please visit Marketing Land for the full article.

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Marketing Day: Top video creators in March, Google Analytics new home page & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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The art of content creation and the science of measurement
feeds.marketingland.com

Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Please visit Marketing Land for the full article.

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Sanders the 5th: KFC has officially gone Colonel-crazy
feeds.mashable.com

KFC’s bizarre coterie of Colonels just gained a new member. Comedian Rob Riggle is replacing comedian Jim Gaffigan as the fifth actor to play the goateed face of the fried chicken chain. SEE ALSO: The internet has made advertising weirder than ever The switch is part of an enigmatic ad campaign KFC launched last year […]

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Report: Amazon Prime's 'Style Code' live fashion show canceled
www.retaildive.com

The program launched about a year ago as the digital answer to home shopping television, but its social media accounts have been suspended and employees were given notice.

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