Expending the energy to swipe through the Starbucks’ app menu to order coffee first thing in the morning is hard, right? It would be much easier to just groggily command Siri to queue up the order — with extra sugar. At Starbucks Investor Day 2016, the coffee giant teased a new feature that will soon […]
If you’ve ever gazed at a giant Jeff Koons ballon dog and thought, “what the heck was Koons thinking?” now there’s a way for you to get answers to that question, instantaneously. On Saturday, the Hirshhorn Museum, which is the U.S. national museum of modern art, launches a new smartphone museum companion called Hirshhorn Eye […]
If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new? Please visit Marketing Land for the full article.
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Please visit Marketing Land for the full article.
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. Please visit Marketing Land for the full article.
Changes to the so-called “Rule 40” let unofficial sponsors advertise around the Games — giving smaller companies the opportunity to steal business from corporate giants.
According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram. Please visit Marketing Land for the full article.
But its implementation could be hampered by a lack of clarity about exactly what kinds of consumer data it covers. Please visit Marketing Land for the full article.