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Starbucks app to get voice ordering: One more way to avoid human interaction
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Expending the energy to swipe through the Starbucks’ app menu to order coffee first thing in the morning is hard, right? It would be much easier to just groggily command Siri to queue up the order — with extra sugar.  At Starbucks Investor Day 2016, the coffee giant teased a new feature that will soon […]

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Alexa, can you acquire new customers for marketers?
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If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new? Please visit Marketing Land for the full article.

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New Google Pixel 2 XL leak shows the phone's front display
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Google’s big Pixel 2 launch is just a couple days away but the leaks just keep coming. It looks like we can now add the display to the growing list of what we know about the Pixel 2 XL.  SEE ALSO: Leaked pics show Google’s new high-end Chromebook ‘Pixelbook’ and stylus Images of what appear […]

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The ABCs of improving email deliverability
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How do you ensure your emails are reaching your recipients’ inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs. Please visit Marketing Land for the full article.

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5 Outdated Marketing Strategies (and What to Do Instead)
www.inc.com

These strategies may have worked back in the day, but today they just make your company and brand look obsolete.

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Rothy’s uses Twitter Ads to drive brand awareness
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Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with… Please visit Marketing Land for the […]

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Google announces third-party measurement expansions with MRC, Nielsen, comScore
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Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control. Please visit Marketing Land for the full article.

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B2B emails: To HTML or not to HTML?
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Contributor Len Shneyder settles the question once and for all. The post B2B emails: To HTML or not to HTML? appeared first on Marketing Land. Please visit Marketing Land for the full article.

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