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Secure your SMX West pass now & save big. Rates increase next week!
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Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics… Please visit Marketing Land […]

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Is holiday paid search more competitive in 2017 than 2016?
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Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Please visit Marketing Land for the full article.

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The art of content creation and the science of measurement
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Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Please visit Marketing Land for the full article.

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Practical advice for planning a CRM marketing stack upgrade
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Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition. Please visit Marketing Land for the full article.

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Sanders the 5th: KFC has officially gone Colonel-crazy
feeds.mashable.com

KFC’s bizarre coterie of Colonels just gained a new member. Comedian Rob Riggle is replacing comedian Jim Gaffigan as the fifth actor to play the goateed face of the fried chicken chain. SEE ALSO: The internet has made advertising weirder than ever The switch is part of an enigmatic ad campaign KFC launched last year […]

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Report: Amazon Prime's 'Style Code' live fashion show canceled
www.retaildive.com

The program launched about a year ago as the digital answer to home shopping television, but its social media accounts have been suspended and employees were given notice.

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[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
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In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics. Please visit Marketing Land for the full article.

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11 Strategies for Getting Social Media Fans Onto Your Email Lists
www.inc.com

Having trouble getting more email subscribers? Social media could be your remedy.

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