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Are You Investing in Personalized Marketing?
www.inc.com

Personalized marketing is replacing sweeping campaigns. Are you ready?

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SMX West: Solving SEO Issues in Google’s Post-Update World
feeds.marketingland.com

Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic. Please visit Marketing Land for the full […]

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Shake Shack now lets you skip the line and order on your phone
feeds.mashable.com

Shake Shack is finally shaking up the way we order food, while simultaneously working to eliminate lines.  The popular fast food chain has decided to join the likes of Taco Bell, Wendy’s and Chick-fil-A by allowing customers to order and pay for their food via mobile app. SEE ALSO: Waiter-less, cashier-less restaurant is the stuff […]

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What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
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While many of us will be thrilled to see 2016 in the rear-view mirror, there’s plenty in the digital marketing world worth remembering about the year. Please visit Marketing Land for the full article.

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Marketing Day: CMO’s 2017 MarTech wish list, YouTube Labs & Facebook video
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Banana Republic wields in-store, online tools for bigger social influencer impact
www.mobilecommercedaily.com

Banana Republic has fun with Olivia Palermo as brand ambassador Gap Inc.’s Banana Republic is building on its relationship with brand ambassador Olivia Palermo through in-store popup shops that are live streamed on YouTube to drive sales. Ms. Palermo, socialite and former reality star, is lending her product recommendations to Banana Republic to make a […]

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Why martech data should drive ad tech
feeds.marketingland.com

Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend. Please visit Marketing Land for the full article.

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Better collaboration is the best martech investment you can make
feeds.marketingland.com

Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them. Please visit Marketing Land for the full article.

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