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How to unlock marketing’s creative side for martech success
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Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers. Please visit Marketing Land for the full article.

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The AdWords 2x budget change: How’s it going?
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Search marketers weigh in on their experiences since the change took effect in October. Please visit Marketing Land for the full article.

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MarTech Today: Targeting movie theater ads, the ‘Internet of Moving Things’ & AMP’s global rollout
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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Videology joins Screenvision to make movie theater ads more targeted Sep 20, 2016 by Barry Levine The alliance offers a new layer of audience… Please visit Marketing Land for the full […]

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Here's what LG's foldable phone could look like
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Samsung’s not the only one reportedly working on a foldable phone. LG might be developing one, too. GSMInfo (via The Verge) has discovered an patent with illustrations that hint at what the Korean electronics giant’s foldable phone might look like. SEE ALSO: Why foldable phones have no chance at succeeding The patent was filed in […]

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Nearly 80% of consumers would end brand relationship over unauthorized data usage
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SAP study reflects people are selective about what data they’ll share and why Please visit Marketing Land for the full article.

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Marketing Day: Apple Services, Amazon Go & reputation management tips
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As world waits for iPhone X sales, Apple Services has become a Fortune 100 business Jan 22, 2018 by Greg Sterling Services revenue will probably… Please visit Marketing Land for the […]

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Cisco study: Data privacy issues can delay sales
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Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity.’ Please visit Marketing Land for the full article.

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LastPass might now be the best free thing on the internet
feeds.mashable.com

Finally, you don’t have to pay extra for your own passwords.  LastPass, the password manager, is now free to access on mobile and multiple devices.  Previously, the security service that generates and stores complex passwords was free on desktop but required a $12 annual fee for mobile access.  SEE ALSO: 6 inventive approaches for better […]

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