Top Stories

Preparing for local reach in a ‘post-rank’ world: Get your data in line
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How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Please visit Marketing Land for the full article.

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5 Ways to Boost the Entertainment Value of Your Content Marketing
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Today’s audience demands to be entertained. Here’s how to create a better story within your marketing.

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YouTube Studio beta on the way with new design, inbox features & way to organize comments
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Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up. Please visit Marketing Land for the full article.

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Brand X: Why customer experience is a cloud marketing must-have
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Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why. Please visit Marketing Land for the full article.

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Google Analytics rolling out ‘ask a question’ to get answers instantaneously
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With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics’ mobile apps. Please visit Marketing Land for the full article.

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Mastering the email ecosystem for effective marketing
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From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Please visit Marketing Land for the full article.

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Martech enablement series : Part 1 — What is ‘martech enablement?’
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In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage. Please visit Marketing Land for the full article.

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Snapchat shuts down Story Explorer feature in Live Stories
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Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives. Please visit Marketing Land for the full article.

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