Top Stories

Targeting featured snippet and ‘People also ask’ SERP features
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Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Please visit Marketing Land for the full article.

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Missed link-building opportunities: Reclaiming broken links
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Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors. Please visit Marketing Land for the full article.

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It's embarrassing how much I suck at playing 'Snake' on the new Nokia 3310
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Before there was Candy Crush or Pokémon Go, there was only one game everyone played on their cellphones: Snake. The game’s concept is simple: Maneuver a snake around the screen as it grows longer and longer and try to avoid eating its tail.  Having not played the game in over 10 years, I had to […]

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How emerging technologies will affect your business in 2018
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Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game. Please visit Marketing Land for the full article.

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3 tips to consider before resending that email
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Don’t make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged. Please visit Marketing Land for the full article.

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Three foolproof steps to excellent AdWords ads
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With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. Please visit Marketing Land for the full article.

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Bounce rate: Important metric or junk data?
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For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Please visit Marketing Land for the full article.

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How buying Instapaper could help Pinterest become a media portal like Facebook
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In buying Instapaper, Pinterest gets technology to replant publishers’ content within its walled garden and more data on what content people like to consume. Please visit Marketing Land for the full article.

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