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Starbucks app to get voice ordering: One more way to avoid human interaction
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Expending the energy to swipe through the Starbucks’ app menu to order coffee first thing in the morning is hard, right? It would be much easier to just groggily command Siri to queue up the order — with extra sugar.  At Starbucks Investor Day 2016, the coffee giant teased a new feature that will soon […]

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Finally, a mobile guide that makes pulling your phone out in a museum worth it
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If you’ve ever gazed at a giant Jeff Koons ballon dog and thought, “what the heck was Koons thinking?” now there’s a way for you to get answers to that question, instantaneously. On Saturday, the Hirshhorn Museum, which is the U.S. national museum of modern art, launches a new smartphone museum companion called Hirshhorn Eye […]

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Alexa, can you acquire new customers for marketers?
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If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new? Please visit Marketing Land for the full article.

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The fallacy of choice: How conversational UIs are altering the marketing landscape
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Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Please visit Marketing Land for the full article.

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Take this link and shove it
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Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. Please visit Marketing Land for the full article.

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How Startups Are Getting a Boost From the New Olympics Marketing Rules
www.inc.com

Changes to the so-called “Rule 40” let unofficial sponsors advertise around the Games — giving smaller companies the opportunity to steal business from corporate giants.

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Top 10 video creators in June: BuzzFeed Tasty keeps the lead but loses a million views
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According to Tubular Labs video analytics, the top 100 videos earned a combined 40.4 billion views across YouTube, Facebook, Vine and Instagram. Please visit Marketing Land for the full article.

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GDPR enforcement may be driven by fears of liability
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But its implementation could be hampered by a lack of clarity about exactly what kinds of consumer data it covers. Please visit Marketing Land for the full article.

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