Top Stories

What Most Marketers Get Wrong About Sales Emails
www.inc.com

Here’s what you need to know about email marketing and sales emails

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A brief history of customer loyalty
feeds.marketingland.com

From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season. Please visit Marketing Land for the full article.

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6  Reasons You Shouldn't Friend Your Employees on Social Media
www.inc.com

You may have a great relationship with your staffbut getting too close can present a challenge when it comes to what you share on social media.

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Amazon matches Walmart, drops free shipping minimum to $35
feeds.marketingland.com

Move comes a year after the minimum price went up to $49, and just weeks after Walmart offered its own similar deal. Please visit Marketing Land for the full article.

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AdStage launches Report cross-channel reporting solution
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Customers managing paid search and social campaigns in AdStage can now generate reporting on all social channels. Please visit Marketing Land for the full article.

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The Mistake that Cost United Airlines $1.4 Billion in One Day (Twice) And What You Can Do to Avoid It
www.inc.com

A combination of poor communication and ineffective crisis management caused one of the worst PR disasters of the decade.

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Facebook video metrics get granular with demographic, share & live engagement data
feeds.marketingland.com

A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Please visit Marketing Land for the full article.

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Marketing Day: Top video creators in March, Google Analytics new home page & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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