Personalized marketing is replacing sweeping campaigns. Are you ready?
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic. Please visit Marketing Land for the full […]
Shake Shack is finally shaking up the way we order food, while simultaneously working to eliminate lines. The popular fast food chain has decided to join the likes of Taco Bell, Wendy’s and Chick-fil-A by allowing customers to order and pay for their food via mobile app. SEE ALSO: Waiter-less, cashier-less restaurant is the stuff […]
While many of us will be thrilled to see 2016 in the rear-view mirror, there’s plenty in the digital marketing world worth remembering about the year. Please visit Marketing Land for the full article.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
Banana Republic has fun with Olivia Palermo as brand ambassador Gap Inc.’s Banana Republic is building on its relationship with brand ambassador Olivia Palermo through in-store popup shops that are live streamed on YouTube to drive sales. Ms. Palermo, socialite and former reality star, is lending her product recommendations to Banana Republic to make a […]
Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend. Please visit Marketing Land for the full article.
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them. Please visit Marketing Land for the full article.