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Why Your Company Needs to Hire a Writer (And How to Find the Right One)
www.inc.com

Whether it’s a freelancer, in-house position or something in between, hiring a writer is crucial to marketing success.

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How to Grow Your Business Using the Rule of 3 and 10
www.inc.com

Knowing when to scale up — or down — your business is an important aspect of management that often gets overlooked.

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Media Trust CEO: Most of what happens on your web site is not controlled by you
feeds.marketingland.com

And this third-party code, says Chris Olson, results in dozens of cookies for each user, security vulnerabilities and performance hits. Please visit Marketing Land for the full article.

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3 Mobile Tips to Make your Holiday Marketing Merrier
www.inc.com

Given consumers’ cozy relationship with mobile devices, it is essential that marketers not only have a mobile marketing strategy, but also factor in the highly personal nature of mobile interactions. And with the holiday shopping -and marketing -season upon us, the time has never been better to improve your mobile marketing approach.

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PullString drops text-based chat for voice conversations in its new platform
feeds.marketingland.com

The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazon’s Alexa. Please visit Marketing Land for the full article.

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Venzee launches the first middleware to optimize blockchain-bound data
feeds.marketingland.com

Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or deletion. Please visit Marketing Land for the full article.

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MarTech Landscape: What’s a smart contract?
feeds.marketingland.com

As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent deals. Please visit Marketing Land for the full article.

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Facebook rolls out dynamic ads for auto, updates lead ads for appointments
feeds.marketingland.com

Facebook is tailoring its retargeting ads to auto brands and adding new features to its lead ads to make them more actionable for all advertisers. Please visit Marketing Land for the full article.

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