How you approach martech is highly dependent on the thread that’s unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. The post Is your customer the unifying thread? How to do martech right appeared first on Marketing Land. Please visit Marketing Land for the full article.
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. The post Martech + Ad tech, Part 1: The tools to transform insight into action appeared first on Marketing Land. Please visit Marketing Land for the full article.
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There’s a lot of debate when it comes to recommended frequency for social media publishing. Here’s what the data has to say about it.