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Behind the scenes of the Martech 5000 Landscape [Podcast]
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In this week’s episode, Scott Brinker and Anand Thaker take us through the process of creating this year’s martech landscape and, more importantly, what it means for the industry. Please visit Marketing Land for the full article.

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Making martech usable
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Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools — after all, tools only work if there’s good process and culture already behind them. Please visit Marketing Land for the full article.

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Stop oversimplifying everything!
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The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet. Please visit Marketing Land for the full article.

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Want more links? Be more likable.
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Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. Please visit Marketing Land for the full article.

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Oh my glob, it's 'Adventure Time' in 'Minecraft'
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Minecraft is getting Adventure Time‘d in a delightful mash-up pack that turns the blocky world into a brighter, more Adventure Time-y world for a blocky Finn and Jake to explore. The announcement video above shows off what the new Minecraft Adventure Time mash-up pack will look like while mirroring the show’s opening theme. We also […]

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Save the Children pulls an Amazon with Dash-like button to collect donations
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Save the Children knows that donating money isn’t as alluring as online shopping. So the UK-based children’s charity is taking a page from Amazon and using the online shopping company’s Dash button concept to make giving donations as easy as, well, pushing a button. Teaming up with marketing incubator Iris Nursery, the charity is making […]

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Google is testing 11 variations of black links in search results
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Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface. Please visit Marketing Land for the full article.

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Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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