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27 Local SEO Tips Your Lazy Competitors Are Neglecting
www.inc.com

If you’re running a brick-and-mortar business in your local community, it’s important that you optimize your site for local search results.

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Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
feeds.marketingland.com

As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Please visit Marketing Land for the full article.

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Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV
feeds.marketingland.com

Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them. Please visit Marketing Land for the full article.

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Data is the new currency, but are advertisers spending wisely?
feeds.marketingland.com

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Please visit Marketing Land for the full article.

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Andy Rubin just made even more big promises about the Essential Phone
feeds.mashable.com

The Essential Phone is finally here, and its creator Andy Rubin just made more big promises about the device ahead of its shipping date next week.   Rubin, who is also the creator of the Android, published a blog post today to officially announce the phone’s availability and drum up more excitement about this new […]

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Preview Skype's controversial millennial-inspired redesign on desktop
feeds.mashable.com

Skype released its redesigned mobile app this June in what was its biggest update since adding video calls in 2006. Microsoft announced today that those changes are now available on desktop. SEE ALSO: Instagram just launched live video chat — and everyone else can watch It’s currently in preview for Mac and non-Windows 10 PC […]

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These Blockbuster Companies Prove You Don't Need to Be First to Market
www.inc.com

IBM made the first PC. Apple made the first PDA. MySpace was the first Social Media Platform, and Motorola made the first cellphone. When does first mover advantage work?

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Quora launches retargeting for advertisers
feeds.marketingland.com

Advertisers can build audience lists and create ads targeted to segments of past site visitors. Please visit Marketing Land for the full article.

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