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The One Social Platform You Should Be Getting More Traffic From
www.inc.com

Pinterest isn’t just for DIY projects. Here’s how to bring in leads from pins.

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6 Steps To Skyrocket Your Social Media Marketing This Holiday Season
www.inc.com

Here are some simple steps that you can integrate as part of your holiday social media marketing plan.

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More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
feeds.marketingland.com

Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders. Please visit Marketing Land for the full article.

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Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
feeds.marketingland.com

In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. Please visit Marketing Land for the full article.

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The definitive guide to generational marketing
www.retaildive.com

A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.

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4 Reasons Today's CMOs Might Be Doomed to Failure–And How to Fix It
www.inc.com

Frustrated with your marketing? See why companies with internal marketing teams can never get the results of an independent, integrated agency.

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GDPR-ready? How US email marketers can avoid hefty new EU fines
feeds.marketingland.com

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. Please visit Marketing Land for the full article.

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Getting the most out of Google’s new sitelinks
feeds.marketingland.com

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. Please visit Marketing Land for the full article.

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