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Why the end of Google’s ‘First Click Free’ is a step in the right direction
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Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies. Please visit Marketing Land for the full article.

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Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views
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The ad owned more than a third of the views generated by the top 10 ads combined last month. Please visit Marketing Land for the full article.

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2017: The year identity changed everything
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Columnist Mike Sands takes a look back at this year’s notable events in digital advertising and examines the underlying theme of identity that’s transforming brands. Please visit Marketing Land for the full article.

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A balanced approach to data-driven SEO
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SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. Please visit Marketing Land for the full article.

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Marketing Day: YouTube’s top November ads, GDPR compliance & net neutrality
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Yes, You Do Still Need Offline Marketing
www.inc.com

Companies that can begin integrating their online and offline marketing will see an increase in customer loyalty and have a greater ROI.

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Net pioneers tell FCC: ‘You don’t understand how the internet works’
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An open letter by key inventors of the internet asks the federal agency to delay its vote on Thursday on whether to remove net neutrality. Please visit Marketing Land for the full article.

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New report: Brands set budgets and expectations for GDPR compliance
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Conducted by Forrester for governance solution provider Evidon, the study indicates that companies doing business in Europe are gearing up. Please visit Marketing Land for the full article.

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