Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that. Please visit Marketing Land for the full article.
Burt’s Bees is trying to plant a billion wildflowers by the end of the month to help save the bees. Their marketing plan is brilliant.
Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might. Please visit Marketing Land for the full article.
You can’t blame LG for not trying something new. This spring, the company strayed away from the beaten path of monolithic smartphones, and launched a modular phone — the LG G5 — with a sizable ecosystem of additional devices that extend the phone’s functionality. There’s a problem, though: It’s not selling. Following The Korea Times‘ […]
Facebook’s latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe. Please visit Marketing Land for the full article.
It’s bad, really bad. Yahoo has now suffered from data leaks, poor management, bad design, and what happens when you don’t ruthlessly create products your users love.
You may never quite catch him in the flesh on Christmas Eve, but Santa’s coming to life in a whole new way this year thanks to a project by cloud communications platform Twilio. Parents can now give their little ones the chance to have a personal phone chat with an adorably squeaky-voiced elf from the […]
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers. Please visit Marketing Land for the full article.