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Why machine learning is critical to multi-touch attribution
feeds.marketingland.com

Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that. Please visit Marketing Land for the full article.

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Why Burt's Bees Is Committing to This Crazy Social Marketing Plan
www.inc.com

Burt’s Bees is trying to plant a billion wildflowers by the end of the month to help save the bees. Their marketing plan is brilliant.

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Snap starts selling Spectacles, accessories online ahead of IPO
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Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might. Please visit Marketing Land for the full article.

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LG G5's slow sales don't bode well for modular smartphones
feeds.mashable.com

You can’t blame LG for not trying something new. This spring, the company strayed away from the beaten path of monolithic smartphones, and launched a modular phone — the LG G5 — with a sizable ecosystem of additional devices that extend the phone’s functionality.  There’s a problem, though: It’s not selling. Following The Korea Times‘ […]

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Facebook’s changing the news feed again to make it more “informative”
feeds.marketingland.com

Facebook’s latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe. Please visit Marketing Land for the full article.

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500 Million User Accounts Stolen from Yahoo
www.inc.com

It’s bad, really bad. Yahoo has now suffered from data leaks, poor management, bad design, and what happens when you don’t ruthlessly create products your users love.

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Get a call from the North Pole IRL thanks to this really cute chat bot
feeds.mashable.com

You may never quite catch him in the flesh on Christmas Eve, but Santa’s coming to life in a whole new way this year thanks to a project by cloud communications platform Twilio. Parents can now give their little ones the chance to have a personal phone chat with an adorably squeaky-voiced elf from the […]

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Salesforce opens its Einstein AI layer to all customers
feeds.marketingland.com

Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers. Please visit Marketing Land for the full article.

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