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[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
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In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics. Please visit Marketing Land for the full article.

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Setting SEO KPIs for small manufacturing websites
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Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.

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Black Friday traffic surges slow retailers’ e-commerce sites
www.internetretailer.com

Macy’s put online shoppers in a virtual waiting line to access its site, and Victoria’s Secret and Williams-Sonoma also experienced problems on Black Friday.

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Preparing for local reach in a ‘post-rank’ world: Get your data in line
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How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Please visit Marketing Land for the full article.

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5 Ways to Boost the Entertainment Value of Your Content Marketing
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Today’s audience demands to be entertained. Here’s how to create a better story within your marketing.

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Brand X: Why customer experience is a cloud marketing must-have
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Marketers of today’s services and apps need to put their customers’ experience at the center of their strategy. Contributor Brent Sleeper explains why. Please visit Marketing Land for the full article.

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Mastering the email ecosystem for effective marketing
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From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Please visit Marketing Land for the full article.

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Snapchat shuts down Story Explorer feature in Live Stories
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Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives. Please visit Marketing Land for the full article.

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