Top Stories

Report: Amazon Prime's 'Style Code' live fashion show canceled
www.retaildive.com

The program launched about a year ago as the digital answer to home shopping television, but its social media accounts have been suspended and employees were given notice.

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[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
feeds.marketingland.com

In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics. Please visit Marketing Land for the full article.

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11 Strategies for Getting Social Media Fans Onto Your Email Lists
www.inc.com

Having trouble getting more email subscribers? Social media could be your remedy.

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5 Ways You Should Be Using Social Media as Your Top PR Platform
www.inc.com

Social media helps PR fulfill a more nuanced role by helping with relationship management, identifying brand threats, and engaging influencers.

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Setting SEO KPIs for small manufacturing websites
feeds.marketingland.com

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Please visit Marketing Land for the full article.

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Black Friday traffic surges slow retailers’ e-commerce sites
www.internetretailer.com

Macy’s put online shoppers in a virtual waiting line to access its site, and Victoria’s Secret and Williams-Sonoma also experienced problems on Black Friday.

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Developing a Market Strategy to Reach Even the Most Fickle Consumers
www.inc.com

Leslie Petry, accomplished marketing leader and entrepreneur, shares her tips for creating a plan that puts your customer first.

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Preparing for local reach in a ‘post-rank’ world: Get your data in line
feeds.marketingland.com

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Please visit Marketing Land for the full article.

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