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5 eternal marketing lessons you can hang your hat on
feeds.marketingland.com

Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago. Please visit Marketing Land for the full article.

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Disney's Magic Bench lets you play with AR characters without headset or smartphone
feeds.mashable.com

Disney Research has come up with a new way to allow multiple people to experience the same augmented reality experience while in the same room — without wearing a headset or holding a mobile device.   SEE ALSO: Apple’s ARKit will make walking and texting the warmup for the real distracted disasters The innovative approach […]

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3 Mistakes You're Making When Marketing to Millennials
www.inc.com

Can’t get millennials to buy your products? Here’s what you’re doing wrong.

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How to Create a Social Media Content Calendar
www.inc.com

Need a template to organize all your ideas, social posts, and editorial content? A social media content calendar might be the perfect solution.

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Linqia unveils ‘first’ platform for predicting influencer engagement
feeds.marketingland.com

Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for performance. Please visit Marketing Land for the full article.

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How to approach your B2B marketing like an NFL quarterback
feeds.marketingland.com

You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly. Please visit Marketing Land for the full article.

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The psychology of search: Unleashing the power of connection
feeds.marketingland.com

There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Please visit Marketing Land for the full article.

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Study: Marketers struggle with personalized location-based ads
www.retaildive.com

Often described as the "holy grail of marketing," location-based ads concern marketers due to unverified data and lack of third-party provider knowledge. 

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