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Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
feeds.marketingland.com

In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. Please visit Marketing Land for the full article.

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The definitive guide to generational marketing
www.retaildive.com

A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.

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4 Reasons Today's CMOs Might Be Doomed to Failure–And How to Fix It
www.inc.com

Frustrated with your marketing? See why companies with internal marketing teams can never get the results of an independent, integrated agency.

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GDPR-ready? How US email marketers can avoid hefty new EU fines
feeds.marketingland.com

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. Please visit Marketing Land for the full article.

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Getting the most out of Google’s new sitelinks
feeds.marketingland.com

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. Please visit Marketing Land for the full article.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
feeds.marketingland.com

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP. Please visit Marketing Land for the full article.

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Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Facebook tests web-based VR within News Feed posts
feeds.marketingland.com

People can load and interact with VR experiences without leaving Facebook’s traditional social network. Please visit Marketing Land for the full article.

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