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GDPR won’t kill you. It’ll make you stronger
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The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI. Please visit Marketing Land for the full article.

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The vicious cycle of ROAS targets is killing your business
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While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Please visit Marketing Land for the full article.

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Google Analytics releasing 4 new functions to offer more user-centric insights
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The new features reframe the focus on understanding user journeys. Please visit Marketing Land for the full article.

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Visualizing your site structure in advance of a major change
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Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Please visit Marketing Land for the full article.

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Marketing Day: Google Analytics updates, Facebook tests pre-roll ads & Snapchat’s Lens Studio app released
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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How to Launch Your First Content Marketing Campaign
www.inc.com

Want to launch a content marketing campaign, but you’re not sure where to start? Find out how it can benefit your business, and how to do it right.

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The 1 Surprising Little Word That Can Transform Your Marketing
www.inc.com

There’s one marketing word that’s better than the rest. Can you guess it? It’s “free,” and it can boost your customer acquisition and retention.

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Want to Come Up With More Brilliant Ideas? This Is the Key Ingredient, According to Social Science
www.inc.com

When the pressure’s on, people produce–so says conventional wisdom, but is this true for creativity?

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