Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing that doesn’t specifically target one […]
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. Please visit Marketing Land […]
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Please visit Marketing Land for the full article.
According to Feedvisor’s “State of the Amazon Marketplace 2017” report, nearly half of Amazon sellers sell almost exclusively on Amazon. Please visit Marketing Land for the full article.
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Please visit Marketing Land for the full article.
Private marketplaces continue to gain share of programmatic transactions. Please visit Marketing Land for the full article.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
The day has come: after a pre-order period that ended yesterday, Samsung’s new flagship phones — the Galaxy S8 and the Galaxy S8+ — are now available for purchase in four markets: the U.S., Canada, Puerto Rico, and South Korea. Samsung said the device would be rolling out to additional markets “in the weeks ahead.” […]