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Why the C-suite loves loyalty
feeds.marketingland.com

Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health, show stability and keep investors happy. Please visit Marketing Land for the full article.

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Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
feeds.marketingland.com

Columnist Scott Vaughan says marketing automation’s “teenage years” are resulting in some soul-searching for B2B marketers and the leading marketing automation providers. Please visit Marketing Land for the full article.

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Competitive analysis: Making your auction insights work for you
feeds.marketingland.com

Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. Please visit Marketing Land for the full article.

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Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Facebook will block advertisers from changing link previews, but hasn’t yet
feeds.marketingland.com

Brands had used the option to reposition news articles as promotional content. Please visit Marketing Land for the full article.

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Netflix shuts down 'Stranger Things' pop-up bar in the nicest way possible
feeds.mashable.com

Aw, those nice Stranger Things kids — so nice! So gracious! So accommodating! We’re not just talking about the likes of Emmy-nominated Millie Bobby Brown (who didn’t trip when she lost a supporting award to Ann Dowd of Handmaid’s Tale on Sunday night), but also the marketing and legal departments at Netflix, who were pretty […]

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Study: Amazon's role in online shopping presents opportunity for big brands
www.retaildive.com

Research from Kenshoo forecasts e-commerce marketing will become one of the fastest growing areas of advertising. 

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How E-Commerce Brands Can Leverage Influencer Marketing for More Sales
www.inc.com

Need a way to optimize your e-commerce sales strategy? Use these effective tactics to work with influencers, and drive more sales for your brand.

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