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Relevance vs. authority: Which link has more value? (Part 3)
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In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. Please visit Marketing Land for the full article.

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Mobile is not the only channel to the customer, but it’s the most powerful one
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Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Please visit Marketing Land for the full article.

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The anatomy of ad copy relevance: The new Google standard
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Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. Please visit Marketing Land for the full article.

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2017 SEM growth hacks: Gain monster paid search growth using competitive data
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How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Please visit Marketing Land for the full article.

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5 massive SEO and content shifts you need to master right now
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What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Please visit Marketing Land for the full article.

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Marketing Day: Facebook to live-stream MLB games, Twitter updates privacy policy & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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When it Comes to Marketing, Do Less, Do it Better
www.inc.com

Better to do fewer campaigns well, than lots of campaigns badly.

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The podcast option: How audio content can help build a B2B business
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Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need. Please visit Marketing Land for the full article.

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