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Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Porgs may be food, not friends in 'The Last Jedi'
feeds.mashable.com

Do you like your porgs pan-fried, deep-fried, stir-fried, or straight up with feathers?  Ever since they were unleashed on an unsuspecting world last month, in a behind-the-scenes video from The Last Jedi, we’ve assumed that porgs are the new trilogy’s cutesy marketing gimmick — Ewoks with feathers and bigger eyes.  SEE ALSO: Rey’s parentage will […]

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6 Ways to Build Customer Trust, According to a Wealth Management Expert
www.inc.com

Learn how to build trust from those who serve the most discerning customer base.

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4 Ways to Use the Power of Story to Build Your Business
www.inc.com

Every aspect of a brand’s voice should be telling a cohesive story about its vision and purpose. Here’s how to build that story into your current marketing efforts.

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Study: Pinterest helps brands engage shoppers
www.retaildive.com

Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout.

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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores
feeds.marketingland.com

By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets — and the pressure on Snapchat. Please visit Marketing Land for the full article.

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D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
feeds.marketingland.com

The business data firm changed its pitch, products, tech and organization in order to grow. Please visit Marketing Land for the full article.

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Richard Branson Practices 1 Habit That Sets Him Apart as a Thought Leader
www.inc.com

It’s never been easier to share your ideas on social media. Take a tip from Richard Branson on doing it authentically.

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