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Sally Beauty taps former DSW exec as new president
www.retaildive.com

Carrie McDermott will be on hand to help the retailer as it amps up its e-commerce, omnichannel and marketing efforts.

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Yaara Lyrics – Sharry Maan
www.lyricsbull.com

Yaara Lyrics by Sharry Maan from Punjabi movie Rocky Mental is a beautiful song composed by Desi Crew while its lyrics are written by Deep Baniwal.

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How soft calls to action will save your B2B campaigns
feeds.marketingland.com

You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads. Please visit Marketing Land for the full article.

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Does branded content drive brand lift? New research takes an in-depth look
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Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Please visit Marketing Land for the full article.

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Personable is profitable: A case to rethink your content marketing strategy
feeds.marketingland.com

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Please visit Marketing Land for the full article.

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As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
feeds.marketingland.com

Get to Know: Tile CMO Simon Fleming-Wood Please visit Marketing Land for the full article.

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What are the risks for businesses that are getting fake reviews on Google?
feeds.marketingland.com

Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law. Please visit Marketing Land for the full article.

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Natural language processing 101
feeds.marketingland.com

As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it’s being used and what marketers can expect to see in the future. Please visit Marketing Land for the full article.

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