Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New: Real-Time Conversions Now Live In Google Analytics Google Analytics has launched Conversions to Real-Time reports. Spotted by… Please visit Marketing Land for the full article.
Digg has announced that it’s planning to release a beta version of its RSS reader in June. The company also says that’s planning to charge for the final product, though exact pricing isn’t decided at this point. The timing is good for Google Reader users that still haven’t… Please visit Marketing Land for the full […]
Two months ago Google rolled out an interesting new twist to Google+ posts, the addition of interactivity. Rather than just text, images or links, Google+ interactive posts allow for calls to action or a specific “deep link” directly within a post. This allows for smarter targeting… Please visit Marketing Land for the full article.
The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and widely accepted today. Because a search ad relates to an intent expressed by the person doing the search, click-through rate serves as a good proxy… Please visit Marketing Land for […]
Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and… Please visit Marketing Land for the full […]
After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles,… Please visit Marketing Land for the full article.
Facebook’s Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for the 2013 Facebook Studio Awards. This year’s top winner was Oreo, taking home the Blue Award for the Oreo Daily Twist Campaign, a social… Please visit Marketing Land for the full article.
When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians,… Please visit Marketing Land for the full article.