Social Marketing Archives - Page 5 of 483 - Mobile, Social, Local Portal for News

Have we reached peak smartphone and what does that mean for marketers?
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There’s no reason to change course; everyone must still optimize for mobile. The post Have we reached peak smartphone and what does that mean for marketers? appeared first on Marketing Land. Please visit Marketing Land for the full article.

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PayPal acquires AI-driven predictive marketing company Jetlore
www.retaildive.com

PayPal's latest acquisition shows it is looking beyond payments to make itself a more valuable partner for retailers.

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How brands can find and keep customers without third-party data
feeds.marketingland.com

With third-party data diminished by GDPR, Apple, Google and issues of quality, some marketers want to live primarily on first-party data. The post How brands can find and keep customers without third-party data appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Google holds an AMA-style meeting with dozens of publishers on GDPR
feeds.marketingland.com

We have obtained the follow up letter Google sent to publishers who attended. The post Google holds an AMA-style meeting with dozens of publishers on GDPR appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Search is more than Google: Mastering vertical search optimization
feeds.marketingland.com

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. The post Search is more than Google: Mastering vertical search… Please visit Marketing Land for the full article.

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It’s time for local business to take voice search seriously
feeds.marketingland.com

Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. The post It’s time for local business to take voice search… Please visit Marketing Land for the full article.

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Guitar Center adds 2 execs amid online push
www.retaildive.com

The musical instrument retailer is bringing new leaders in to spearhead marketing and e-commerce efforts as the company grapples with debt and changes in its sector. 

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Lean Cuisine Learns You Can't Have It All, but You Can Get Laughed at on Twitter
www.inc.com

Social media people, we’ve been through this before and it never works.

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