Constant algorithm changes. New ad platforms and options. Breakneck growth in mobile usage and advertising. Attend Search Engine Land’s – SMX East, October 1-3 in NYC, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving… Please visit Marketing Land for the […]
Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released by eMarketer from the Online Publishers Association and Radar Research. Just 10 percent of publishers say they don’t have and aren’t considering… Please visit Marketing Land for the full article.
Last month, I promised a series on creating dashboards in Excel. To kick off the series, I started with a tutorial on how to create combination charts in Excel. Every marketer should have this critical skill mastered. You can expect this series to focus on cool visualizations in Excel. Next up,… Please visit Marketing Land […]
Google announced Q2 revenues earlier this afternoon. In his prepared remarks CEO Larry Page threw out a bunch of stats about Android. Below are the major numbers he reported: 900M Android devices activations globally 1.5 million activations daily Over 50 billion apps downloaded from Google Play… Please visit Marketing Land for the full article.
Measuring the strength of one’s brand is an important part of marketing, albeit somewhat difficult and sometimes expensive as it traditionally relies on tactics like surveys. However, marketers now have everything they need to measure brand perception using email marketing analytics…. Please visit Marketing Land for the full article.
What was once a weak spot in Facebook’s strategy is quickly becoming a strength. Mobile had been a soft spot with new and improved apps, the overwhelming usage of Instagram and added mobile revenue, but this is no longer the case. The focus has been mobile, and the focus is now paying off…. Please visit […]
After Yahoo reported flat Q2 revenues (and negative display revenues) yesterday financial analysts and reporters began asking how the company might generate new revenue growth and where that growth might come from. There are a number of areas potentially. Search is one, video advertising is another… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Grabs 15-Acres In Palo Alto, Securing More Office Space Near The Googleplex Headquarters According to a number of news organizations,… Please visit Marketing Land for the full article.