Bruegger’s Bagels is thanking loyal customers and driving its social media strategy with an offer for three free bagels that can be redeemed by showing a coupon on their smartphones at checkout.
(screenshot via CNN) Twitter is warning media outlets to be “extra vigilant” in light of today’s incident involving a fake tweet sent out by hackers that had gained access to the Associated Press’ Twitter account, @AP. It’s also good advice for brands and marketers… Please visit Marketing Land for the full article.
Along with co-author and foreign policy expert Jared Cohen, Google Executive Chairman is doing the rounds on radio and TV in support of their new book The New Digital Age. This evening both were interviewed on NPR’s All Things Considered program. I don’t have an advance copy of the book… Please visit Marketing Land for […]
Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. “The new Yahoo mobile app is also smarter, using Summly’s natural-language algorithms and machine learning to deliver quick story… Please visit Marketing Land for the full article.
Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links? That’s a no-no. Auto-DMs to new Twitter followers? No way. Then there are tactics that aren’t inherently bad, but you may not want to use them… Please visit Marketing Land for the full […]
Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely. The good news? It doesn’t have to be this hard. An evolving market has far more… Please visit Marketing Land for […]
Mobile Marketer today – Mobile social advertising makes quantum leap forward; Dictionary.com exec: 65pc of users share location within in-app feature.
Ben & Jerry’s retail locations in Oregon are integrating social media with mobile marketing to deliver targeted offers and behavior-based promotions to customers.