Social Marketing Archives - Page 482 of 482 - Mobile, Social, Local Portal for News

Yahoo Takes Another Step Toward Growing Its Mobile Audience With New iOS App
feeds.marketingland.com

Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. “The new Yahoo mobile app is also smarter, using Summly’s natural-language algorithms and machine learning to deliver quick story… Please visit Marketing Land for the full article.

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Yellow Light Social Media: Use These Tactics With Caution
feeds.marketingland.com

Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links? That’s a no-no. Auto-DMs to new Twitter followers? No way. Then there are tactics that aren’t inherently bad, but you may not want to use them… Please visit Marketing Land for the full […]

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So, You Thought Site Retargeting Was Personalized?
feeds.marketingland.com

Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely. The good news? It doesn’t have to be this hard. An evolving market has far more… Please visit Marketing Land for […]

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Mobile social advertising makes quantum leap forward – Mobile Marketer
www.mobilecommercedaily.com

Mobile Marketer today – Mobile social advertising makes quantum leap forward; Dictionary.com exec: 65pc of users share location within in-app feature.

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Ben & Jerry’s stores integrate social, mobile to drive customer loyalty
www.mobilecommercedaily.com

Ben & Jerry’s retail locations in Oregon are integrating social media with mobile marketing to deliver targeted offers and behavior-based promotions to customers.

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Dunkin’ Donuts sweetens social efforts with mobile incentive
www.mobilecommercedaily.com

Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.

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Urban Outfitters exec: Instagram inspires, shows brand personality
www.mobilecommercedaily.com

PALM DESERT, CA – An Urban Outfitters executive at eTail West last week said that mobile-only platforms such as Instagram and Vine play a big role in the company’s social media strategies by letting the brand highlight its personality and inspire consumers.

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