To help customers track, analyze and optimize their LinkedIn engagements and content offerings, social media analytics platform, Simply Measured, has introduced LinkedIn analytics reporting. Simply Measured rolled out two main LinkedIn reports in beta at this time: the Company report and… Please visit Marketing Land for the full article.
For all of those Facebook Page administrators who thrive on competition, this newest test seen in the wild is for you. Some Page admins are now seeing a new “Pages to Watch” module that shows competitive pages that they can watch. The functionality of this element looks to add pages to… Please visit Marketing Land […]
Twitter has released a number of new developer updates meant to “better clarify” guidelines for using Twitter’s API and other platform tools. Among the new updates, Twitter has relaxed its display requirements, while prohibiting automated following and bulk following tools…. Please visit Marketing Land for the full article.
Fragmentation has been a hot-button issue in tech circles for a while. As newer Android and iOS versions are released, they leave behind a trail of users with older operating systems who cannot or do not upgrade for various reasons. The problem of fragmentation is most prevalent with Android… Please visit Marketing Land for the […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More Vine was all about fireworks and BBQs this week in… Please visit Marketing Land […]
Once one of the most promising link shortners, su.pr, is now shutting its doors to the world. The StumbleUpon-based service was released in 2009 and had some of the most in-depth social stats among shortners of that era. The shutdown was announced last year that su.pr was being sunsetted and… Please visit Marketing Land for […]
In my last column, I analyzed the limitations of cookie-based behavioral targeting for locally-focused advertisers. As demonstrated in that study, contextual targeting strategies — in a series of well-documented tests — eclipsed behavioral targeting in performance and brand safety…. Please visit Marketing Land for the full article.