Twitter is so pleased with its @MagicRecs notification experiment — and it says the user feedback has been so good — that it’s taking that idea and opening it up to all Twitter for Android and Twitter for iPhone users. What it means is that Twitter users on those two apps will… Please visit Marketing […]
Kenshoo, Marin and Adobe: watch out, AdStage has you in its sights. Today at Advertising Week in New York, AdStage announced new efforts to loosen enterprise’s grip on ad tech and give SMBs equal access to the benefits of an ad management platform. “We were frustrated by enterprise ad tools… Please visit Marketing Land for the full […]
Text-based mobile messaging has effectively become the “red-headed stepchild” of mobile marketing. Once the only mobile marketing that worked on all devices, it has lost favor over the past several years with the mass adoption of smartphones and the rise of mobile display. Under… Please visit Marketing Land for the full article.
While guest posting may seem like a simple concept in theory (All I have to do is write a little something and get someone to post it — easy!), it really isn’t in practice. There are more steps to it than you might think. And even if what you’re writing is awesome, readable and… Please […]
A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts. Conducted by Unisphere Research, the survey included 217… Please visit Marketing Land for the full article.
Twitter executives are in New York this week (“Ad Week”) pitching TV networks on its ad products, especially its second screen ad program “Amplify.” According to the Wall Street Journal, Twitter is positioning Amplify as part of a bundled TV ad sale: With Amplify, networks… Please visit Marketing Land for the full article.
A new look at consumer trust in advertising from ratings agency Nielsen finds that, despite gains, consumers still put more trust in traditional paid advertising than digital ad formats. The Global Survey of Trust in Advertising compares consumer opinions in 2013 to those of 2007. With the… Please visit Marketing Land for the full article.
Nielsen will launch its Twitter TV Ratings on September 30, giving television networks and advertisers the first industry-standard metric for second-screen viewership. Twitter has confirmed that date to Marketing Land, after it was first reported by the Wall Street Journal. The WSJ article also… Please visit Marketing Land for the full article.