Talk about #notgettingit and #dumbrules. The National Collegiate Athletic Association (NCAA) — the organization that makes the rules governing college sports — has banned the display of hashtags and social media URLs on football fields. That means colleges and universities in the U.S…. Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth The weakened European economy has led… Please visit Marketing Land for the full […]
Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know, the ones we check our spam folders for when we haven’t seen them recently. How can you get your emails into that coveted inner circle and… Please visit Marketing […]
First introduced in the U.S. last December, Facebook has now made Promoted Page ads available globally. The ads are designed with small businesses in mind to help them garner more Likes for their pages without needing large budgets or sophisticated targeting. Page administrators can launch a… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New: Real-Time Conversions Now Live In Google Analytics Google Analytics has launched Conversions to Real-Time reports. Spotted by… Please visit Marketing Land for the full article.
Digg has announced that it’s planning to release a beta version of its RSS reader in June. The company also says that’s planning to charge for the final product, though exact pricing isn’t decided at this point. The timing is good for Google Reader users that still haven’t… Please visit Marketing Land for the full […]
Two months ago Google rolled out an interesting new twist to Google+ posts, the addition of interactivity. Rather than just text, images or links, Google+ interactive posts allow for calls to action or a specific “deep link” directly within a post. This allows for smarter targeting… Please visit Marketing Land for the full article.
The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and widely accepted today. Because a search ad relates to an intent expressed by the person doing the search, click-through rate serves as a good proxy… Please visit Marketing Land for […]