A number of reports are confirming Taiwan’s Fair Trade Commission (FTC) has fined Samsung more than $340,000 for posting fake comments on its own products and criticizing competitor products via third-party marketing companies. According to a story on The Verve, the FTC’s report claims… Please visit Marketing Land for the full article.
Most major US retailers are employing or testing some form of location-based, indoor analytics. Using WiFi and in some cases other technologies, such as closed-circuit cameras or bluetooth beacons, retailers can now tell when and where shoppers went in their stores. There’s a ton of valuable… Please visit Marketing Land for the full article.
If you use Facebook on your favorite Android or iOS device — and by Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app… Please visit Marketing […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 69 Percent More Brands Participated In Programmatic In First Half Of 2013 [Report] Brands continue to adopt programmatic ad buying, even as… Please visit Marketing Land for the full article.
This morning, the Pew Research Center released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership among adults was 34 percent. The survey data released today indicate that 43 percent of Americans over 16 own either a tablet… Please visit Marketing Land for the […]
Finally, Facebook will now allow iOS users to fight back against auto-correct. The newest Facebook iOS update (6.6) will now allow iOS users to modify their posts and comments within the Facebook app. Users will also have the ability to view all changes that were made within the app — and… Please visit Marketing Land […]
Lima Consulting Group and tag auditing firm ObservePoint audited Internet Retailer’s top 100 companies of 2012 to examine how retailers are deploying tag management systems and determine connections between site load times and site overhead. According to the report, only 45 percent of the… Please visit Marketing Land for the full article.
DoubleClick, Google’s online advertising solutions company, announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the… Please visit Marketing Land for the full article.