Social Marketing Archives - Page 462 of 507 - Mobile, Social, Local Portal for News

GoldieBlox Removes “Girls” Video Parody, Hopes For Peace In A Fan Letter To The Beastie Boys
feeds.marketingland.com

The GoldieBlox legal battle against the Beastie Boys over the band’s song “Girls” being used in a parody ads may be nearing an end. Today, GoldieBlox removed the original video, replaced it with one that no longer uses the Beastie Boys music and published an open letter to the… Please visit Marketing Land for the […]

3
Like
Save
Despite Soaring Digital Video Ad Spend, Advertisers Lack Measurement Tools [Study]
feeds.marketingland.com

Digital video advertising is expected grow 41 percent to top $4 billion this year, according to eMarketer. That’s double what advertisers spent on digital video ads just two years ago, and spend is projected to more than double again by 2017, topping $9 billion. However, according to a new… Please visit Marketing Land for the […]

4
Like
Save
Beastie Boys Fight For Their Right – But Maybe The GoldieBlox “Girls” Parody Video Is Legal?
feeds.marketingland.com

Last week, toy company GoldieBlox released its “Goldieblox, Rube Goldberg & Beastie Boys Princess Machine” YouTube video, an ad set to the music of the Beastie’s Boys song Girls with reworked lyrics. The video’s positive message to empower girls resulted in the ad going… Please visit Marketing Land for the full article.

5
Like
Save
EU Privacy Complaint Takes Aim At Google’s ‘Shared Endorsements’ Ad Content
feeds.marketingland.com

Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google’s expanded “Shared Endorsements” ad program. The “Privacy Surgeon,” as Davies calls himself, lodged the complaint today with data protection regulators in Norway,… Please visit Marketing Land for the full article.

7
Like
Save
Leveraging Memes For Your Own Viral Marketing
feeds.marketingland.com

Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on “memetics,” defines memes as “a copy-me instruction backed up by threats and/or promises.” An example… Please visit Marketing Land for the full article.

2
Like
Save
Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)
feeds.marketingland.com

App store optimization (ASO) is the process of improving an app’s rank in an app store for search results related to the app. It’s the app store equivalent of SEO for Web pages. Just like SEO, ASO involves working to build up a great search ranking to drive downloads. One of the best… Please visit […]

8
Like
Save
Using Paid Search To Aid Your SEO
feeds.marketingland.com

A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search marketers have had to rethink and re-calibrate their strategies significantly. Some changes caused more uproar than others; but, one thing has become increasingly… Please visit Marketing Land for the full article.

7
Like
Save
Google Testing New AdSense Ads With Logos
feeds.marketingland.com

Another new Google AdSense unit has been spotted. The 90×90 units feature a thumbnail logo in addition to ad text. Here is a screenshot @netmeg sent to Barry Schwartz yesterday: These ads also feature the large blue round arrow “button” to encourage the click. Please visit Marketing Land for the full article.

10
Like
Save