Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. “The new Yahoo mobile app is also smarter, using Summly’s natural-language algorithms and machine learning to deliver quick story… Please visit Marketing Land for the full article.
Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links? That’s a no-no. Auto-DMs to new Twitter followers? No way. Then there are tactics that aren’t inherently bad, but you may not want to use them… Please visit Marketing Land for the full […]
Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely. The good news? It doesn’t have to be this hard. An evolving market has far more… Please visit Marketing Land for […]
Mobile Marketer today – Mobile social advertising makes quantum leap forward; Dictionary.com exec: 65pc of users share location within in-app feature.
Ben & Jerry’s retail locations in Oregon are integrating social media with mobile marketing to deliver targeted offers and behavior-based promotions to customers.
Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.
PALM DESERT, CA – An Urban Outfitters executive at eTail West last week said that mobile-only platforms such as Instagram and Vine play a big role in the company’s social media strategies by letting the brand highlight its personality and inspire consumers.