Facebook, Twitter and Google are all increasingly vying for TV and entertainment industry money. And the competition is intensifying. One example is Google muscling in on Twitter’s turf with American Idol voting last night. Yahoo’s Tumblr also wants in on the action. Yesterday Yahoo… Please visit Marketing Land for the full article.
Until today Facebook campaigns consisted of two things: campaigns and ads. On March 4th this will change to include another level, the ad set. This additional level of structure will have Facebook advertisers rejoicing as there will be a clear format for organization, tracking and administration… Please visit Marketing Land for the full article.
After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science found email subject lines kept at six to ten words resulted in a 21 percent open rate. According to the study findings, while six to ten word subject lines delivered… Please visit Marketing Land for the full […]
It’s a pleasure to announce that the Third Door Media editorial staff is growing again. Martin Beck will be joining the news team that produces both MarketingLand.com and SearchEngineLand.com as our new Social Media Correspondent. His first day will be Monday, March 3rd. Martin comes to us… Please visit Marketing Land for the full article.
Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the… Please visit Marketing Land for the full article.
Earlier this week, National CineMedia (NCM) announced a deal with Twitter to produce one-minute weekly shows highlighting trending movie and entertainment Tweets and Vine videos. Scheduled to start the middle of this year, the shows will be screened in NCM theaters across the county. NCM says… Please visit Marketing Land for the full article.
Google Nexus devices (i.e., Nexus 5) have featured Google Now prominently as well as “OK Google” hands free voice search. But now the company is rolling that experience out to a slightly broader array of devices. Google Play devices can now get these same features by installing the… Please visit Marketing Land for the full […]
Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise,… Please visit Marketing Land for the full article.