LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.
If you want to have your own Google Glass and know someone that already has it, now’s a good time to be extra friendly. Google has announced plans to triple the Glass Explorer program by letting current Explorers invite up to three friends each to get their own Glass. The new Explorers will… Please visit […]
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than… Please visit Marketing Land […]
The digital marketing world is aflutter with talk of entities and structured data, and how both are contributing to the rise of semantic search. Google has rolled out its Hummingbird update, while Facebook has its Graph Search. Both represent big leaps forward in easing searchers’ access to… Please visit Marketing Land for the full article.
Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share? The folks at ShareThis have compiled an infographic based on Pinterest interactions they see through… Please […]
(Note: Autoplay video embedded below. Adjust your volume as needed.) Four brands made the cut and had some of their most famous tweets included in Twitter’s new IPO roadshow video, which the company released today in preparation for next week’s roadshow and offering shares during the… Please visit Marketing Land for the full article.
A number of reports are confirming Taiwan’s Fair Trade Commission (FTC) has fined Samsung more than $340,000 for posting fake comments on its own products and criticizing competitor products via third-party marketing companies. According to a story on The Verve, the FTC’s report claims… Please visit Marketing Land for the full article.
Most major US retailers are employing or testing some form of location-based, indoor analytics. Using WiFi and in some cases other technologies, such as closed-circuit cameras or bluetooth beacons, retailers can now tell when and where shoppers went in their stores. There’s a ton of valuable… Please visit Marketing Land for the full article.