Social Marketing Archives - Page 432 of 434 - Mobile, Social, Local Portal for News

How Google+ Interactive Posts Push CTAs & Deep Linking Directly Within A Post
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Two months ago Google rolled out an interesting new twist to Google+ posts, the addition of  interactivity. Rather than just text, images or links, Google+ interactive posts  allow for calls to action or a specific “deep link”  directly within a post. This allows for smarter targeting… Please visit Marketing Land for the full article.

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Display Campaign Success: Looking Beyond The Click
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The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and widely accepted today. Because a search ad relates to an intent expressed by the person doing the search, click-through rate serves as a good proxy… Please visit Marketing Land for […]

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Consumer Survey Shows Windows Phone Growth In US Market
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Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and… Please visit Marketing Land for the full […]

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New Yahoo Stream Ads Fit Right In Line With The New Yahoo Experience
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After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles,… Please visit Marketing Land for the full article.

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Oreo Daily Twist Campaign Wins The 2nd Annual Facebook Studio Blue Award
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Facebook’s Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for the 2013 Facebook Studio Awards. This year’s top winner was Oreo, taking home the Blue Award for the Oreo Daily Twist Campaign, a social… Please visit Marketing Land for the full article.

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Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks
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When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians,… Please visit Marketing Land for the full article.

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Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked
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With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to… Please visit Marketing Land for the full article.

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Study: 39% Of Americans Took Part in Political Or Social Activity During The 2012 Campaign
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During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the actual number was far less. A new Pew Internet study shows that 39%  of adults took part in some form of political activity on  a social network. The majority of… Please visit […]

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