If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the early days of our old agency. Maybe I am just getting sentimental in my old age, but I found myself reminiscing once again this past week as I […]
Welcome to this quarter’s report on Fake Social followers. BarracudaLabs dove headfirst into the world of paying for perceived social popularity. Verdict: The fake follower economy is still flourishing and is still the scurge of social media. The study showed that not only is the fake… Please visit Marketing Land for the full article.
A new report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter. According to the report, email accounted for only .88 percent of online customers acquired in… Please visit Marketing Land for the full article.
At long last, “fully” asynchronous ad code is available in Google AdSense. The new asynchronous code is designed to improve web latency and allow page content to load without getting held up by ad serving. “This means that users will be able to load the content of your pages, even… Please visit Marketing Land for […]
Google Reader dies today. It’s just one of many Google products that, over the years, Google decided to abandon. It joins Google Health, Knol, Picnik, Sidewiki, Notebook and others. The folks at WordStream have created in infographic listing various prominent Google products now in the… Please visit Marketing Land for the full article.
CityGrid is IAC’s main local property (along with HomeAdvisor, the former ServiceMagic). IAC says CityGrid has 1.5 million local advertisers (most through third party partners), 15 million local business profiles and more than 350 web and mobile publisher and ad network partners. The division… Please visit Marketing Land for the full article.
It’s probably safe to say that Google’s entire business is built on the legal foundation of Fair Use. Fair Use is a copyright exception that allows certain parties to reproduce a copyrighted work without paying royalties to the owner. And Fair Use may represent a complete defense for… Please visit Marketing Land for the full […]