David Gorodyansky, whose company AnchorFree developed an app that has helped revolutionaries in several countries evade government censorship, talks about the people who inspired him. When David Gorodyansky and his co-founder Eugene Malobrodsky launched AnchorFree in 2005, it was a cloud-based company offering a way to keep your personal information secure when you surf the […]
Zuckerberg exits his 20s as the most talked-about business leader on Twitter and other social platforms. The inevitable buzz over Mark Zuckerberg’s 30th birthday won’t peak until he hits the milestone on May 14, but the Facebook CEO still managed to be a hot topic of discussion on social media in the last week. According […]
Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model… Please visit Marketing Land for the […]
GE has always done a great job bringing personality to its technology by showing how it affects the lives of those who depend on it. A new series of videos from BBDO New York shares how the brand’s technology makes things possible. In one video, Kumiko’s First Ultrasound, we learn the… Please visit Marketing Land […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bitly Warns About Compromised Accounts, Disconnects Facebook & Twitter For All Users Bitly, a popular link shortener used by many in the… Please visit Marketing Land for the full article.
Just in time for Mother’s Day, here’s the most important success and happiness advice I ever got from my mom–told in two related ways. Recently, my column 17 Daily Habits My Dad Insists Will Make You Happier and More Successful was one of the most popular articles on Inc. This was very gratifying both to […]
Strategic thinking is about prioritizing tasks and decisions and executing on them well. Unfortunately business leaders often have the wrong idea about the concept. It’s often said that every leader needs to think strategically. But what does thinking strategically mean exactly? Nick Tasler, the CEO of consulting firm Decision Pulse, says that strategic thinking is […]
If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device…. Please […]