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Gap bets big on mobile with user-generated Tumblr campaign
www.mobilecommercedaily.com

Gap is fueling a massive fall marketing campaign with what the brand claims to be the first takeover of Tumblr’s newly-launched mobile ad products.

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Facebook Mobile Pages Integrate OpenTable And TV Listings
feeds.marketingland.com

Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition TV listings… Please visit Marketing Land for the full article.

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Marketing Day: August 8, 2013
feeds.marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is Facebook Starstruck? Evidence Shows Site May Be Following Twitter’s Lead With Celebrities More and more celebrities are using their… Please visit Marketing Land for the full article.

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Content: The Right Tools For The Job
feeds.marketingland.com

Digital content doesn’t just happen. Marketers require tools to get it done. The range of software and tools serving content marketers has mushroomed in the past couple of years. As researchers and analysts at the Altimeter Group, we started looking at the space informally back in April,… Please visit Marketing Land for the full article.

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Founders Of YouTube Take On Vine & Instagram With New Video App
feeds.marketingland.com

YouTube Founders Chad Hurley and Steve Chen are at it again. This time the duo’s company, AVOS, has built a video creation app that allows users to quickly and easily record video. The name of the app is MixBit and it is launching today for iOS. According to the NYTimes, MixBit has many of… Please […]

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8 Reasons You Need A Nexus SEO Strategy For Mobile & Beyond
feeds.marketingland.com

These days, the entry points to the Internet are becoming increasingly diverse. Once relegated to computers, the ability to access the Internet eventually came to phones and tablets — and we’re now seeing the emergence of a wide variety of Web-enabled devices, including TVs, glasses,… Please visit Marketing Land for the full article.

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AOL To Buy Programmatic Video Ad Platform Adap.tv, Expanding Efforts To Change Video & TV Ad Buying Process
feeds.marketingland.com

AOL Inc. is boosting its stake in the online video advertising space by purchasing Adap.tv, a leader in video advertising technology, for $405 million in cash and stock. The deal is expected to close in September. Adap.tv’s programmatic ad platform facilitates real-time bidding as well as… Please visit Marketing Land for the full article.

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Instagram 4.1 Allows Video Uploads From Library
feeds.marketingland.com

Instagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers. The new app allows users to upload pre-made videos from your mobile device’s video library and share them on Instagram no matter how or when they were made. One… Please visit Marketing Land […]

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