Social Marketing Archives - Page 3 of 483 - Mobile, Social, Local Portal for News

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
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Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains. The post Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices appeared first on Marketing Land. Please visit Marketing Land for the full article.

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This Woman Raged at Southwest Airlines on Facebook. What Happened Next Wasn't What She Expected
www.inc.com

Not every passenger complaint on social media finds sympathetic ears.

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UK-based Volume releases tool for marketers to train NLP engines
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QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines. The post UK-based Volume releases tool for marketers to train NLP engines appeared first on Marketing Land. Please visit Marketing Land for the full article.

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3 tips for overcoming content production obstacles
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The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through. The post 3 tips for overcoming content production obstacles appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Facebook facing class action in Illinois, campaign finance suit in Washington
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Data retention at issue in Washington, facial recognition consent in Illinois. The post Facebook facing class action in Illinois, campaign finance suit in Washington appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Is your marketing platform really intelligent?
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Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our… Please […]

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Apple and Google try to help you curb your smartphone compulsions
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Apple introduces new tools that are similar to Google’s in a new effort to limit smartphone overload. The post Apple and Google try to help you curb your smartphone compulsions appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Ace your back-to-school marketing with location data
www.retaildive.com

Is your marketing strategy ready for the back-to-school shopping season? Incorporating location data and a Cost Per Visit ad model into your campaign can help generate more foot traffic and improve the frequency of sales.

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