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How to make the most of influencer marketing this holiday season
www.retaildive.com

By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

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Jeff Bezos Has Lost About $22 Billion This Month, More Than Elon Musk's Entire Net Worth. Here's What That Really Looks Like
www.inc.com

Also, an interview with the woman who owns all of In-N-Out Burger, what it’s like to fly the longest flight in the world, and why there might be fewer Mormon women on social media for a while.

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Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
feeds.marketingland.com

Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV. The post Nielsen Catalina now targets ads using purchase data on Connected TV and OTT appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Why Google’s Home Hub could outsell Echo Show, other smart displays
feeds.marketingland.com

The new device is priced right and offers more capabilities out of the box. The post Why Google’s Home Hub could outsell Echo Show, other smart displays appeared first on Marketing Land. Please visit Marketing Land for the full article.

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An AR Halloween pre-show invades movie theaters
feeds.marketingland.com

National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday. The post An AR Halloween pre-show invades movie theaters appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats appeared first on Marketing Land. Please visit Marketing Land for the full article.

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What marketers are saying about Facebook’s new Portal video chat devices
feeds.marketingland.com

Some marketers see opportunity — even if they don’t quite know what that is yet. The post What marketers are saying about Facebook’s new Portal video chat devices appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Google's Social Network Is Dead. Use This Other Tool Instead
www.inc.com

For brands and business owners, Google+ was never a great tool for engaging customers. Google My Business is dominating that role.

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