Social Marketing Archives - Page 3 of 427 - Mobile, Social, Local Portal for News

Should you connect with your clients across social platforms?
feeds.marketingland.com

Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate. Please visit Marketing Land for the full article.

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Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
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Columnist Mike Sands believes Apple’s cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view. Please visit Marketing Land for the full article.

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Why engagement trumps reach when measuring influencer marketing impact
feeds.marketingland.com

With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Please visit Marketing Land for the full article.

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The Benefits of Showing Off Your Workplace on Social Media
www.inc.com

Want to attract great employees? Social media is an opportunity to showcase your workplace and your attention to things important to potential staff.

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Five data-driven strategies to personalize your holiday marketing campaigns
www.retaildive.com

By looking at historical data and anticipating consumers' intent, businesses improve the likelihood of converting visitors into purchasers while personalizing every interaction.

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Nanigans launches incrementality optimization & reporting solution
feeds.marketingland.com

The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns. Please visit Marketing Land for the full article.

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Markets with home service ads: Service-area businesses are coming back to the local results
feeds.marketingland.com

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Please visit Marketing Land for the full article.

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Unbundling the ad server
feeds.marketingland.com

The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future. Please visit Marketing Land for the full article.

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