Social Marketing Archives - Page 2 of 445 - Mobile, Social, Local Portal for News

6 trends that will define mobile marketing in 2018
www.retaildive.com

The future will come into clearer focus during a year that is likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass.

11
Like
Save
To comply with GDPR, BlueVenn is having to reimagine itself
feeds.marketingland.com

The UK-based firm is figuring out how consumer-facing companies in the EU will comply, although it isn’t consumer-facing, and soon, it won’t be in the EU. Please visit Marketing Land for the full article.

2
Like
Save
2018: Year of the Influencer or year of the influencer marketing implosion?
feeds.marketingland.com

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy. Please visit Marketing Land for the full article.

12
Like
Save
In 1 Tweet, KFC Gave a Master Class In How To Win The Internet
www.inc.com

The brand’s deft handling of social media and advertising is a classroom for marketers.

4
Like
Save
6 Reasons Why CEOs Should Limit Their Social Media Use
www.inc.com

Why CEOs Should Limit Their Social Media Use

13
Like
Save
Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
feeds.marketingland.com

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Please visit Marketing Land for the full article.

10
Like
Save
How to reverse-engineer your online advertising strategy
feeds.marketingland.com

In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Please visit Marketing Land for the full article.

3
Like
Save
Frito-Lay CMO says marketers need a listen-first mentality to be successful
feeds.marketingland.com

Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Please visit Marketing Land for the full article.

2
Like
Save