Social Marketing Archives - Mobile, Social, Local Portal for News

The consumer decision journey in the increasingly complex search retail marketplace
feeds.marketingland.com

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Please visit Marketing Land for the full article.

8
Like
Save
J.C. Penney taps Lowe's exec to reboot marketing efforts
www.retaildive.com

Marci Grebstein will take over as chief marketing officer in June, at a time when the retailer needs to step up its efforts to entice shoppers to visit stores.

10
Like
Save
Blippar launches ‘first AR digital ad unit’ that doesn’t need an app
feeds.marketingland.com

The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D model. Please visit Marketing Land for the full article.

2
Like
Save
Google plots downfall of last-click attribution, ascension of machine learning
www.retaildive.com

A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next.

2
Like
Save
Want more links? Be more likable.
feeds.marketingland.com

Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. Please visit Marketing Land for the full article.

7
Like
Save
Google is testing 11 variations of black links in search results
feeds.marketingland.com

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface. Please visit Marketing Land for the full article.

12
Like
Save
Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

9
Like
Save
Getting ahead of the game with predictive analytics
feeds.marketingland.com

Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used. Please visit Marketing Land for the full article.

11
Like
Save