Social Marketing Archives - Mobile, Social, Local Portal for News

Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers
feeds.marketingland.com

Anyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads. Please visit Marketing Land for the full article.

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Want to Come Up With More Brilliant Ideas? This Is the Key Ingredient, According to Social Science
www.inc.com

When the pressure’s on, people produce–so says conventional wisdom, but is this true for creativity?

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How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
feeds.marketingland.com

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website. Please visit Marketing Land for the full article.

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5 local search tactics your competitors probably aren’t using
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When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas. Please visit Marketing Land for the full article.

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Twitter officially adds support for tweetstorms because 280 characters isn’t long enough
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Twitter is rolling out an option for people to string together tweets into a thread over “the coming weeks,” the company said on Tuesday. Please visit Marketing Land for the full article.

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Why brand marketers often win the battle but lose the war
feeds.marketingland.com

What’s the point of CTR if you’re not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to ensure they’re measuring revenue impact. Please visit Marketing Land for the full article.

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Companies Helping Social Good of Puerto Rico
www.inc.com

Millions have jumped on board to help without recognition. Will you help?

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Former Facebook VP Says We Are All Being "Programmed" by Social Media
www.inc.com

Chamath Palihapitiya tells Stanford students “I feel tremendous guilt.”

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