Social Marketing Archives - Mobile, Social, Local Portal for News

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
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Susan Vobejda feels it’s her responsibility to mentor as many young people as she can. Please visit Marketing Land for the full article.

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Kantara Initiative is out with a new version of its user data access specs
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The newest guidelines for software makers update ways for sharing personal data between individuals and through Internet of Things devices. Please visit Marketing Land for the full article.

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Outbrain launches Sphere, a platform for content recommendations between premium publishers
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Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for engagement. Please visit Marketing Land for the full article.

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Busting e-commerce myths that lead to bad marketing decisions
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Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk seven e-commerce clichés and shed light on the truth about what works and what doesn’t. Please visit Marketing Land for the full article.

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Marketing Day: Apple’s HomePod, Snapchat’s analytics tool & a checklist for web migrations
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Brand Networks lets AI run social ads in its new platform
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Marketers set the budget total and the goals, the Boston-based company said, and the platform’s intelligence does the rest. Please visit Marketing Land for the full article.

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Instapage launches first landing page platform with AMP
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The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%. Please visit Marketing Land for the full article.

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In (partial) defense of Apple’s HomePod
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HomePod sound quality beats Google Home and Echo devices, and Siri performed better than expected. Please visit Marketing Land for the full article.

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