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How to increase B2B form submissions through conversion testing
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Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results. The post How to increase B2B form submissions through conversion testing appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Jeff Bezos confirms Amazon now has more than 100M Prime members
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For the first time ever, the CEO revealed Amazon Prime’s global membership count in his annual letter to shareholders. The post Jeff Bezos confirms Amazon now has more than 100M Prime members appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Hudson's Bay replaces marketing chief after just 5 months
www.retaildive.com

Bari Harlam was named chief marketing officer this week, replacing Milton Pappas, who had been appointed to the role in November.

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EU Commissioner: Two remaining antitrust cases against Google ‘advancing’
feeds.marketingland.com

Billions in additional penalties are at stake. The post EU Commissioner: Two remaining antitrust cases against Google ‘advancing’ appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Adobe gets more serious about voice interaction with purchase of Sayspring
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The one-year-old startup offers a tool that non-technical users can use to create voice-based applications. The post Adobe gets more serious about voice interaction with purchase of Sayspring appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Facebook reopens review process for Instant Games & Messenger apps
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After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps? The post Facebook reopens review process for Instant Games & Messenger apps appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Content nurturing for ABM: Moving from theory to practice
feeds.marketingland.com

It’s easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action. The post Content nurturing for ABM: Moving from theory to practice appeared first on Marketing Land. Please visit Marketing Land for the full article.

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