Social Marketing Archives - Mobile, Social, Local Portal for News

4 Ways to Ramp Up Your Content's Impact Through Social
www.inc.com

Too many marketers make the mistake of thinking that posting content amounts to a solid social media distribution strategy — and content distribution requires a lot more thought and creativity than that.

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One Google Home device can now support up to six separate users
feeds.marketingland.com

The new feature, which rolls out today, enables multiple users to access personalized content. Please visit Marketing Land for the full article.

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Google Analytics 360 & the Move to Enterprise Analytics
feeds.marketingland.com

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you… Please […]

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Marketing spend on Google Shopping ads surpasses text ads
www.retaildive.com

Google Shopping ads captured more than half of retail marketers' AdWords budgets in 2016, according to research from marketing company Sidecar.

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Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
feeds.marketingland.com

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search… Please visit Marketing Land for the full article.

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Pinterest, Michaels partner on trend-inspired DIY kits
www.retaildive.com

The "Make It Kits" are inspired by crafts trending on the social media platform and include all the supplies needed to make the projects.

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EBay lowers guidance, pledges more marketing, site investment
www.retaildive.com

Shares fell Wednesday as the marketplace cut its Q2 guidance, though the company says things will pick up in the second half of the year.

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Google Analytics is adding a new home page
feeds.marketingland.com

The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports. Please visit Marketing Land for the full article.

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