Social Marketing Archives - Mobile, Social, Local Portal for News

A brief history of Google’s most important local search updates
feeds.marketingland.com

How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Please visit Marketing Land for the full article.

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Facebook tests removing organic Page posts from News Feed
feeds.marketingland.com

Pages’ unpaid posts will be limited to the new Explore Feed as part of the test. Please visit Marketing Land for the full article.

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10 ways to generate links with online influencers
feeds.marketingland.com

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. Please visit Marketing Land for the full article.

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Socialbakers unveils a ‘near real-time’ social ad benchmark
feeds.marketingland.com

The Prague-based company says this is the first benchmark with such frequent updating. Please visit Marketing Land for the full article.

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The One Social Platform You Should Be Getting More Traffic From
www.inc.com

Pinterest isn’t just for DIY projects. Here’s how to bring in leads from pins.

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More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
feeds.marketingland.com

Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders. Please visit Marketing Land for the full article.

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The definitive guide to generational marketing
www.retaildive.com

A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.

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Getting the most out of Google’s new sitelinks
feeds.marketingland.com

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. Please visit Marketing Land for the full article.

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