“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand… Please visit Marketing Land for the full article.

In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data. The post The ultimate guide to using Bing Webmaster Tools – Part 2 appeared first on Marketing… Please visit Marketing Land for the full […]

What many interpreted as a joke sent Tesla’s stock soaring by $1.4 billion. Plus: Women at the top of America’s largest corporations, and how social sites are wrestling with fresh free-speech dilemmas.

The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us. The post The science of storytelling appeared first on Marketing Land. Please visit Marketing Land for the full article.

The social platform's camera will let users virtually try on products from Maybelline, Lancome, NYX and Urban Decay.

If you’re not using Facebook’s Advanced Matching Pixel, contributor Justin Freid says you’re missing out — and he explains why you need to adopt it. The post How to take advantage of Facebook’s Advanced Matching Pixel appeared first on Marketing Land. Please visit Marketing Land for the full article.

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Pinterest Promoted Videos, Amazon voice-commerce & more appeared first on Marketing Land. Please visit Marketing Land for the full article.

Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year. The post Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent appeared first on Marketing Land. Please visit Marketing Land for the full article.