SMS Marketing Archives - Page 6 of 280 - Mobile, Social, Local Portal for News

SEM account management: Part 3 — How to get more responsibility
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Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. Please visit Marketing Land for the full article.

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SMX West session: The definitive guide to local search ranking factors
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What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. Please visit Marketing Land for the full article.

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I love pay-for-performance SEO — but I won’t do it. Here’s why.
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Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned. Please visit Marketing Land for the full article.

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Marketing Day: AdWords exact match podcast, PPC attribution tricks & Twitter news
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format
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Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category. Please visit Marketing Land for the full article.

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How to track Facebook’s ratio of ads to organic posts in your desktop news feed
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The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts. Please visit Marketing Land for the full article.

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Marketing Day: Location marketing, Amazon’s brand registry & Facebook header bidding
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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UTM tags + Facebook ads = awesome
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If you’re testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions. Please visit Marketing Land for the full article.

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