SMS Marketing Archives - Page 6 of 348 - Mobile, Social, Local Portal for News

Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets
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Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. The post Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets appeared first on… Please visit Marketing Land for the full article.

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Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads appeared first on Marketing Land. Please visit Marketing Land for the full article.

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You vs. data: Where people fit in modern retail marketing strategy
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Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. The post You vs. data: Where people fit in modern retail marketing strategy appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
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The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. The post Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
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The company posted 50 percent ad-revenue growth; 91 percent was mobile. The post Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations appeared first on Marketing Land. Please visit Marketing Land for the full article.

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New Gmail features are on the way, including a confidential mode that lets users expire messages
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First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks. The post New Gmail features are on the way, including a confidential mode that lets users expire messages appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Twitter updates TOS and privacy policy to comply with GDPR
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The social media company joins other large companies updating their policies to comply with the sweeping EU legislation. The post Twitter updates TOS and privacy policy to comply with GDPR appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Reddit’s native ads are now available in the Android app
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Promoted Posts are now available on Reddit’s Android and iOS apps. The post Reddit’s native ads are now available in the Android app appeared first on Marketing Land. Please visit Marketing Land for the full article.

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