SMS Marketing Archives - Page 5 of 287 - Mobile, Social, Local Portal for News

YouTube quietly pauses search ads to implement brand safety measures
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The video ad format could be offline through the end of Q2 2017. Please visit Marketing Land for the full article.

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How Google assesses the ‘authority’ of web pages
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Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Please visit Marketing Land for the full article.

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A new test extends Google Shopping ads to the Display Network
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Ads will start appearing first on fashion and home design sites. Please visit Marketing Land for the full article.

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Facebook’s Q1 2017 earnings report in 6 charts
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The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business. Please visit Marketing Land for the full article.

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Study: Q1 Google Display Network placements
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Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best. Please visit Marketing Land for the full article.

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Snap Ads Max Reach is Snapchat’s version of the home page takeover
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For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats. Please visit Marketing Land for the full article.

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Buyer’s Guide: Content marketing tools
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Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation… Please visit Marketing Land for the full article.

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What your paid search KPI says about you
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Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? Please visit Marketing Land for the full article.

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