SMS Marketing Archives - Page 5 of 327 - Mobile, Social, Local Portal for News

Lotame’s prep for GDPR highlights big changes in data management
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There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation. Please visit Marketing Land for the full article.

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Snapchat will let advertisers animate their Sponsored Filters
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In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers’ minds. Please visit Marketing Land for the full article.

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IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year
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Mobile advertising revenue was 54 percent of the total. Please visit Marketing Land for the full article.

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2017: The year in martech
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So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us. Please visit Marketing Land for the full article.

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From bricks to clicks: Our top retail columns for 2017
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It’s been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there’s hope. Catch up on the hot topics that dominated this space in 2017. Please visit Marketing Land for the full article.

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Ad consortium based around LiveRamp’s IdentityLink boosts membership
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The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google. Please visit Marketing Land for the full article.

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Optimize your holiday marketing dollars — long after the Christmas lights dim
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Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Please visit Marketing Land for the full article.

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Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares
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“Engagement bait” is the latest type of spam that Facebook wants to scrape from people’s News Feeds. Please visit Marketing Land for the full article.

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