SMS Marketing Archives - Page 5 of 314 - Mobile, Social, Local Portal for News

Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
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Facebook aims to make businesses more aware of ways to make people more aware of their Messenger accounts. Please visit Marketing Land for the full article.

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Google announces new anti-fraud initiatives for DoubleClick Bid Manager
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The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds. Please visit Marketing Land for the full article.

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Video marketing prep for great holiday results
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Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December. Please visit Marketing Land for the full article.

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Google is making strides with Google My Business 
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Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners. Please visit Marketing Land for the full article.

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Pinterest signs visual search & advertising deal with Target to license its Lens technology
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In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads. Please visit Marketing Land for the full article.

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How long does it take to deindex low-quality or thin content published by accident? [case study]
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Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed. Please visit Marketing Land for the full article.

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Display advertising: 3 ways to improve your campaign targeting
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Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Please visit Marketing Land for the full article.

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Why marketing convergence is non-negotiable in a post-mobile world
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In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key. Please visit Marketing Land for the full article.

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