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Marketing Day: Periscope analytics, Pinterest Propel & Cortana & Siri
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Marketing automation struggles to reach its full potential
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Marketers are rushing to adopt marketing automation platforms, but many are unable to implement it effectively. Columnist Mary Wallace explores the reasons for this. Please visit Marketing Land for the full article.

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The connected brand: A framework to guide content and creative development
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In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Please visit Marketing Land for the full article.

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Periscope launches analytics dashboard & activity tab for video creators
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Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays. Please visit Marketing Land for the full article.

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The new marketing mindset
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Columnist Justin Dunham believes that it’s crucial for marketers to understand and work with digital marketing technology — and that means that in order to get the most out of such tools, we need to develop practices that help us use them effectively. Please visit Marketing Land for the full article.

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Top 10 insights on local marketing at LSA17
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Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference. Please visit Marketing Land for the full article.

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SMX West session: Harnessing the power of online reviews
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Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. Please visit Marketing Land for the full article.

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Self-serve analytics: Dream or reality?
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Despite the hype, self-serve analytics isn’t for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization. Please visit Marketing Land for the full article.

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