SMS Marketing Archives - Page 4 of 293 - Mobile, Social, Local Portal for News

Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement
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Users spend 35 percent more time with AMP content than mobile web pages. Please visit Marketing Land for the full article.

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Why notifications deliver great CX
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Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking about how customers experience notifications from the start. Please visit Marketing Land for the full article.

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What you need to know about Referrer Policy
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Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. Please visit Marketing Land for the full article.

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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
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Despite less traffic, paid subscriber conversion said to be up fourfold. Please visit Marketing Land for the full article.

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How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most
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The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech. Please visit Marketing Land for the full article.

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95% of online shoppers say a positive return experience drives loyalty [Report]
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Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process. Please visit Marketing Land for the full article.

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People-based measurement is the new black
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Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater. Please visit Marketing Land for the full article.

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Beyond the martech stack: It takes an orchestra to solve the customer experience
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The vision of a customer-focused single entity is becoming the Holy Grail for brands. Please visit Marketing Land for the full article.

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