SMS Marketing Archives - Page 4 of 314 - Mobile, Social, Local Portal for News

14 ways to get smarter with your content and SEO
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Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success. Please visit Marketing Land for the full article.

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With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
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Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Please visit Marketing Land for the full article.

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Tracking the Accelerated Mobile Pages (AMP) Project
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AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The… Please visit Marketing Land for the full article.

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Swimming up(bid)stream
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Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying. Please visit Marketing Land for the full article.

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Canonical tags gone wild
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What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. Please visit Marketing Land for the full article.

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Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
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In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems. Please visit Marketing Land for the full article.

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Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
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If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Please visit Marketing Land for the full article.

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Marketing Day: TV analytics, conversational UI & online holiday retail sales forecasts
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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