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Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick
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Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution.  With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen… Please visit Marketing Land for the full article.

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Marketing Day: April 26, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council… Please visit Marketing Land for the full article.

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Report: Samsung Now Undisputed King Of Smartphone Realm
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Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone “shipments”… Please visit Marketing Land for the full article.

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New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries
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Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven… Please visit Marketing Land for the full article.

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Marketing Day: April 25, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New Look Launching a new UX and design is tough. Reverting to old features and… Please visit Marketing Land for the full article.

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Pinterest Launches ‘Old School’ Improvements To New Look
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Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users’ feedback and rolled back some features that were lost in… Please visit Marketing Land for the full article.

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Facebook Introduces New Mobile Pages Layout
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Today, Facebook is introducing a new mobile Pages layout. Page owners don’t need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately. The Android version is coming soon. According to Facebook, the mobile UI… Please visit Marketing Land for the […]

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Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”
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The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth “hundreds of millions of dollars over a multiyear period.” SMG clients include… Please visit Marketing Land for the full article.

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