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Marketing Day: July 24, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent Facebook announced Q2 2013 revenues this afternoon. It beat analysts’… Please visit Marketing Land for the full article.

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Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels
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Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting… Please visit Marketing Land for the […]

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Edmunds.com Sues Texas Marketing Firm For Allegedly Posting Fake Car Dealer Reviews
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Edmunds.com, the popular car-shopping website, is the latest company to take legal action against fake reviews. The company has issued a news release explaining its lawsuit against Humankind Design, a marketing company based in Friendswood, Texas, for “fraud and breach of the Edmunds.com… Please visit Marketing Land for the full article.

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Twitter Apologizes To Three Users For Faking Tweets In Blog Post
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Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari – so sorry about the confusion earlier today. We're fixing the problem now. — Twitter Advertising (@TwitterAds) July 23, 2013 That’s the apology that Twitter sent out yesterday to three users whose accounts were used without… Please visit Marketing Land for the full article.

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Navigating Around Icebergs: How Elemental Data Charts A Better Course For Display Advertising
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Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small, confined piece of floating ice that can easily be navigated around might very well turn out to be a massive barrier below the surface. Perils Of Segment-Based RTB… Please visit Marketing […]

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“Get Notifications” Prompt After Liking A Facebook Page Test That Has Ended
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Yesterday there was a bit of a hullabaloo around the fact that a user was shown a “Get Notifications” prompt after a page was liked. The text stated “Don’t miss updates from PageName” and had a button that allows users to get all notifications. While it appeared that… Please visit Marketing Land for the full […]

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LinkedIn Rolls-Out Sponsored Updates Ad Program To All Companies
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LinkedIn announced today that Sponsored Updates are rolling out to companies with a LinkedIn account representative. By the end of the month administrators of all 3 million Company Pages will have access to LinkedIn Sponsored Updates. Billed as “content marketing in the world’s only… Please visit Marketing Land for the full article.

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Twitter TV Ad Targeting Now Live To National Television Advertisers In U.S.
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Today, Twitter announced the general availability of TV Ad Targeting, which launched in beta this May. The program allows national television advertisers in the U.S. to target Promoted Tweets to users who tweeted about the TV shows their ads ran against. The beta appears to have been a quick… Please visit Marketing Land for the […]

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