Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New Look Launching a new UX and design is tough. Reverting to old features and… Please visit Marketing Land for the full article.
Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users’ feedback and rolled back some features that were lost in… Please visit Marketing Land for the full article.
Today, Facebook is introducing a new mobile Pages layout. Page owners don’t need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately. The Android version is coming soon. According to Facebook, the mobile UI… Please visit Marketing Land for the […]
The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth “hundreds of millions of dollars over a multiyear period.” SMG clients include… Please visit Marketing Land for the full article.
A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35) have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of… Please visit Marketing Land for the full article.
Next week, Comedy Central is launching a unique 5-day comedy festival that brings comedians directly to their audience. Well, directly to their audience’s Twitter stream. Next week, a Twitter-only festival will be released that features some of comedy’s elite including Mel Brooks, Amy… Please visit Marketing Land for the full article.
Yahoo announced today that it is retiring five of its products at the end of this month, including Upcoming, Yahoo Kids and Yahoo Deals. Older versions of Yahoo Mail will be disabled as well on June 3. In an attempt to narrow their focus, Yahoo stated they wanted to put their energy into building… Please […]