Fox Broadcasting Company along with American Express are the latest to partner with Twitter’s second screen promotional program Amplify. Fox will bring American Express-sponsored video clips of several of its top scripted shows including “The Mindy Project”, “Glee” and… Please visit Marketing Land for the full article.
Google says it can now recognize the site visitor patterns of consumer’s who are getting ready to make a purchase. Rather than simply targeting users based on the types of sites they visit and interests they’ve demonstrated, Google is rolling out an option for advertisers to reach only… Please visit Marketing Land for the full […]
Today Twitter announced new options for targeting ads on mobile devices. No longer limited to device targeting, advertisers can now segment audiences based on mobile operating system version, specific device and whether or not the devices have WiFi connectivity. For example, app marketers can… Please visit Marketing Land for the full article.
Today, Twitter launched custom timelines to help users control and organize tweets that appear in a steam. Users can choose the tweets they want to include in their custom timelines programmatically via the API or manually via TweetDeck. For example, an event organizer can curate the tweets related… Please visit Marketing Land for the full […]
Are you itching to get Google Glass? Google has quietly launched a new form at google.com/glass/start/how-to-get-one to allow US resident to be notified when Google Glass invites open up. The form asks your name, email, country (to validate you are in the US), why you are interested in Glass and… Please visit Marketing Land for […]
Today, B2B online targeting and personalization platform DemandBase is launching a solution that allows B2B advertisers to retarget to the companies that visit their websites. Based on the corporate IP address, Demandbase identifies the company a web visitor is from in real-time and then,… Please visit Marketing Land for the full article.
Look right above this sentence. Have you noticed the new Google +1 button? If not, you’re probably not alone. Unlike Facebook’s new “Like” button announcement earlier this week, Google hasn’t said much yet about its new buttons. Google employee Paul Lindner posted… Please visit Marketing Land for the full article.
Like the functionality of Google+ communities, but don’t want to expose your content shared to the world? Well now Google’s got a solution for you: Restricted Google+ communities. Companies will now have the ability to create invite only communities or restricted communities that are… Please visit Marketing Land for the full article.