When social media was new, the main go-to metrics were how many Twitter followers, Facebook Fans (remember those?) and even MySpace friends you had. However, social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on… Please visit Marketing Land for the full article.
Apple doesn’t have a rich track record when it comes to social media activity, but that changed a bit when its CEO, Tim Cook, started tweeting today. Cook is using his @tim_cook username. There’s already another Tim Cook using @timcook, but that account has been inactive since 2009…. Please visit Marketing Land for the full […]
Microsoft, the company stung a decade ago in the US by being branded a monopoly and then in Europe by having to pay and pay again for its past tactics, is arguing that regulators need to subject its foe Google to the same treatment. At a recent meeting of financial analysts Microsoft CEO Steve… Please […]
Yesterday, social sharing and analytics tool Buffer announced a major milestone — one million users. Buffer has been at the forefront of social sharing innovation as they now integrate with all major social networks and have integrated with other popular services like FollowerWonk. Buffer got… Please visit Marketing Land for the full article.
Our phones may be smarter than ever, but the most popular activity most Americans use them for is pretty simple — to send SMS messages. That tops the list of cell phone activities for 2013, according to a new study released by Pew Internet. The study, conducted in April and May of this year… Please […]
Promise to switch to the “My Yahoo” personalized home page — which got a facelift today — and you might get a retweet from CEO Marissa Mayer. That’s the unexpected and individualized marketing campaign that’s underway now. Yahoo announced a refresh to its My… Please visit Marketing Land for the full article.
You’re being tested. Right now. You’re being probed and compared and measured and documented. Would you like to know your results? Having spent the past week in two foreign (to me, at least) cities — Frankfurt and Stockholm — I’ve tackled the challenges they presented… Please visit Marketing Land for the full article.
Google’s slow rollout of Google Glass, not to mention one big technical challenge, means it’ll be years before the device is available publicly in Europe. That’s what two reports are saying after Google hosted a show-and-tell about Glass in Brussels on Monday. The company began a… Please visit Marketing Land for the full article.