It’s been about three months since Gmail introduced its Inbox Tabs, a change designed to help users be more organized with their email but one that’s made many email marketers nervous. How’s the launch been going? Is there a secret to not being shuffled into the… Please visit Marketing Land for the full article.
Attribution is one of the most heavily discussed and debated topics among digital marketers. Interestingly, a recent study conducted by eConsultancy found that only 54 percent of companies are yet using any form of marketing attribution. The reasons for this vary, and they range from staffing to… Please visit Marketing Land for the full article.
Google announced today the addition of AdSense Revenue as an experiment objective in Content Experiments. The addition allows AdSense publishers to run A/B tests on Google Analytics Content Experiments Platform that focus specifically on increasing AdSense revenue. Publishers must link their Google… Please visit Marketing Land for the full article.
ComScore released its July smartphone subscriber market share data for the US. The story is very similar to past months: the market continues to be a contest between Apple and Samsung, iOS and Android. In the handset category, the iPhone continued to be the top individual smartphone with Samsung… Please visit Marketing Land for the […]
The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their email consumption habits to mobile. The study shows that half of all unique opens happen on mobile devices (which include smartphones and tablets). That puts… Please visit Marketing Land for the full article.
Yahoo has issued its first transparency report and, not surprisingly, it shows that the U.S. is the source of more governmental requests than any other country. The report covers the first half of 2013, a time when Yahoo says it received almost 43,000 requests from 17 different governments.* The… Please visit Marketing Land for the […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Issues First Transparency Report, Shows 42% Of All Data Requests From U.S. Yahoo has issued its first transparency report and, not… Please visit Marketing Land for the full article.
Forrester released their Brand Health Measurement Is Ripe for Digital Disruption report this week, examining the new landscape of brand health measurement and the changing role of brand health measurement vendors. After interviewing 14 different brand measurement firms, the research company… Please visit Marketing Land for the full article.