Twitter’s full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to… Please visit Marketing Land for the full article.
An enormous amount has already been written about the National Security Agency’s (NSA’s) “domestic spying” since The Guardian’s initial revelations about the secret collection of telco company records just a couple of days ago. That was followed 24 hours later by even… Please visit Marketing Land for the full article.
A Washington Post poll ranking tech giants Google, Apple and Facebook revealed most Americans favor Google. Of the 1,007 Americans surveyed, 83 percent gave Google a favorable rating, while 72 percent gave Apple a favorable rating. Facebook scored the lowest with only 60 percent of survey… Please visit Marketing Land for the full article.
Tech companies are hand-in-hand cooperating to let the US government perform on-going monitoring of people, or at least their data. Right? Probably not. They are probably doing something very different, providing data when legally compelled to on a case-by-case basis. Understanding these two things… Please visit Marketing Land for the full article.
Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP. The deal includes several WPP units, including GroupM and Kantar, and was led by WPP’s Data Alliance, a new… Please visit Marketing Land for the full article.
With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity. Most marketers today are making valiant efforts to track all secondary actions – from phone calls and driving directions to map and reservations look ups – but… Please visit Marketing Land for the full article.
As of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook “better surface local business information” throughout the site, Facebook says. According to the Facebook Developers Blog, this change… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends App developer Xyo has released App for Me, a new… Please visit Marketing Land for […]