Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my small business clients are providing. As I’ve been slicing and dicing date and time data, I’ve found some valuable pieces of information that are… Please visit Marketing Land for […]
We’ve published an updated story with information from Google about what today’s change means for tracking email marketing. Please see Google: Gmail Image Change May Improve Open Rate Data, But Will Strip Other User Data for more information. Google has announced a change in how it… Please visit Marketing Land for the full article.
The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve visited. A new survey from Marketing Land and SurveyMonkey finds this and other interesting insights on how consumers view site retargeting. As behavioral… Please visit Marketing Land for the full article.
Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we… Please visit Marketing Land for […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad According to a report on Gigaom.com, the… Please visit Marketing Land for the full […]
Set yourself apart! Be unique! Those are two of the most commonly suggested tactics for getting a job in a crowded marketplace. But if you’re using words like “responsible,” “strategic” and “creative” on your LinkedIn profile, you actually look like every… Please visit Marketing Land for the full article.
Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown — this one in the form of a new video that’s gaining steam on YouTube and social networks. It’s called “Oreo Cookie Balls,” and… Please visit Marketing Land for […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google’s Official Mobile Webmaster Checklist & Videos Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google… Please visit Marketing Land for the full article.