SMS Marketing Archives - Page 313 of 314 - Mobile, Social, Local Portal for News

Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users
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Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and… Please visit Marketing Land for the full article.

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PC Free: 46% Used Only Mobile Devices In Purchase Process According To New Study
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Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-Purchase Study is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online research across a range of purchase categories. These people simply didn’t use… Please visit Marketing Land for the full article.

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Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users
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Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority… Please visit Marketing Land for the full article.

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Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick
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Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution.  With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen… Please visit Marketing Land for the full article.

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Marketing Day: April 26, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council… Please visit Marketing Land for the full article.

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Report: Samsung Now Undisputed King Of Smartphone Realm
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Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone “shipments”… Please visit Marketing Land for the full article.

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New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries
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Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven… Please visit Marketing Land for the full article.

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Marketing Day: April 25, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New Look Launching a new UX and design is tough. Reverting to old features and… Please visit Marketing Land for the full article.

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