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How Facebook’s video ads’ watch time compares across formats
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The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Please visit Marketing Land for the full article.

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Increase of extortion-fueled reputation attacks points to a need for legal change
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Columnist Chris Silver Smith believes that as more people suffer online reputation attacks, lawmakers must modify legislation to help innocent victims fight back. Please visit Marketing Land for the full article.

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Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns
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The purchase is one step in Terminus’s plan to expand beyond display ads. Please visit Marketing Land for the full article.

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The 2018 content focus challenge
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It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Please visit Marketing Land for the full article.

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Unite your team at SMX West! Save big on SEO & SEM training with group rates!
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SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across… Please visit Marketing Land for the full […]

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The top Walmart and Amazon product page experiences of 2017
feeds.marketingland.com

Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018. Please visit Marketing Land for the full article.

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Negative reviews from ex-employees are finally against Google’s guidelines
feeds.marketingland.com

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. Please visit Marketing Land for the full article.

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Three things marketers must do to better serve customers in 2018
feeds.marketingland.com

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Please visit Marketing Land for the full article.

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