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Marketing Day: New Facebook metrics, Twitter adds 3rd party measurement & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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What the data tells us about the death of exact match and its impact
feeds.marketingland.com

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Please visit Marketing Land for the full article.

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From the Editor’s Desk: Why we cross-post articles across our websites
feeds.marketingland.com

In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land’s new home page and explains how and why you’ll sometimes see the same headline on two of our sites. Please visit Marketing Land for the full article.

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Take the MarTech survey:  Is marketing art or science?
feeds.marketingland.com

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this… Please visit Marketing […]

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Why the future is all about PASO — personal assistant search optimization
feeds.marketingland.com

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. Please visit Marketing Land for the full article.

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5 Hottest Trends in Advanced Analytics
feeds.marketingland.com

Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you… Please visit Marketing Land for the full article.

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Amazon launches a metrics dashboard for Alexa skill developers
feeds.marketingland.com

Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are. Please visit Marketing Land for the full article.

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Twitter Lite launches to serve slow broadband networks and expensive data plans
feeds.marketingland.com

Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs. Please visit Marketing Land for the full article.

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