Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting as a result of new technology and trends, marketers need to keep up. They need to keep themselves relevant in order to keep their brands relevant, too. It seems… Please visit Marketing Land for […]
In a sign that Google’s pilot program for same day delivery has legs, the program is now available on both coasts. Consumers in Manhattan and the West Los Angeles area can turn to Google to get items from local shops delivered to their doorstep within a matter of hours. The company began… Please visit Marketing […]
eBay’s top-earning affiliate, Shawn Hogan, has been sentenced to five months in federal prison after pleading guilty to one count of wire fraud, Business Insider reported this morning. Hogan must pay a fine of $25,000 and will remain on supervised release for three years after his prison term… Please visit Marketing Land for the full […]
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day. Businesses that aren’t selling an e-commerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more… Please visit Marketing Land for the full article.
Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices. The ads have a default color palate of blue and grey and use the Roboto font that Google already uses on Android OS. Prior to the update Roboto Light was the only […]
In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet and Conventional Retailers. Their thesis centered around the fact that the World Wide Web had evolved into a platform enabling a “nearly frictionless… Please visit Marketing Land for the full article.
Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network (FAN), it brings the full weight of Facebook’s ad targeting data to third party mobile apps — and becomes an immediate rival to the Google Display Network for mobile. Currently… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed Twitter beat earning expectations today, announcing a… Please visit Marketing Land for the full article.