Twitter’s Promoted Account advertising is about to get a bit more prominent. As reported first in TechCrunch, Promoted Accounts recently started appearing in Timelines on the desktop version of Twitter. Twitter confirmed the change with us today, saying it’s a natural enhancement to the… Please visit Marketing Land for the full article.
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX… Please visit Marketing Land for the full […]
Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google trends, the story is pretty clear – Big Data is here to stay. But do you really need more data than you already have? I doubt it. Chasing The Big Data Rainbow?… […]
Native ads are the “it format” of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them. That list includes Yahoo, the New York Times and most recently the Wall Street Journal. Facebook and Twitter… Please visit Marketing Land for the full article.
The digital video advertising market is expected to more than double by 2017 to $9 billion according to eMarketer. In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions” and released them today… Please visit Marketing Land for the full article.
Following in the footsteps of many other big name web/tech properties, Pinterest published its first transparency report on Friday. But there’s not much of a comparison between Pinterest’s report and the ones that others have shared in the past couple years. While companies like Google… Please visit Marketing Land for the full article.
Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten a coveted spot on that ever-present mobile device. But there’s so much more opportunity when it comes to nurturing customer loyalty. That’s the conclusion of a… Please visit Marketing Land for the […]
Instagram had tip-toed into advertising, debuting ads in users’ streams just last November. Today, it’s reportedly moving into the big leagues with a new advertising deal inked with the agency holding giant Omnicom. Ad Age reports the deal is worth up to $100 million. The deal opens up… Please visit Marketing Land for the full […]