Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also providing options for those who don’t want to be retargeted this way. Twitter announced the news on its blog, while the name for the new product… Please visit Marketing Land for the full […]
The National Association of Attorneys General (NAAG) has been accusing Google of facilitating consumer access to illegal sales of prescription drugs and counterfeit goods and from profiting from related ads shown in its search results. Now, Nebraska Attorney General Jon Bruning and Oklahoma… Please visit Marketing Land for the full article.
With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals network and do business online. LinkedIn is truly growing beyond just a search and social media platform. The content marketing explosion has meant that… Please visit Marketing Land for the full article.
Providing metrics to users is something that Twitter has really pushed this last year. From individual analytics to downloadable archives more data than ever is being provided. A new test shows that even more data may be coming. Mikko Hypponen recently discovered a new Twitter experiment that… Please visit Marketing Land for the full article.
On Friday comScore released its US smartphone market share report for May. The firm projects that 59 percent of US mobile phone subscribers own smartphones. By comparison Pew and Nielsen both agree that the number is 61 percent. According to comScore Apple continued to be the top individual… Please visit Marketing Land for the full […]
Yahoo launched a new Yahoo News design this morning as part of their effort to modernize their look. Part of that is to build a consistent top bar navigation throughout all the Yahoo properties, which you can see on Yahoo’s home page and now news section. Techno-net discovered a test where… Please visit Marketing Land […]
Managing an optimization program has parallels to running a professional baseball team. To be successful, it requires a coordinated effort by many, all with a common goal, as well as acknowledgement that to reach the pinnacle of success, your team must navigate what amounts to a marathon and not a… Please visit Marketing Land for […]
Google Reader is closing next Monday, July 1. Yeah, you knew that. But did you also know that when it closes, anyone using FeedBurner is likely to see a huge plunge in subscriber counts reported for their feeds? Here’s why, and also why we may begin to see replacements for Google Reader… Please visit Marketing […]