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Google Clarifies: Guest Blogging Is OK, But “Guest Blogging For SEO” Is Not
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Relax, publications that use guest bloggers and contributors. Google’s not planning to penalize you under its new “guest blogging equals spam” warning put out yesterday. Rather, the company says, guest blogging is only bad if the the main reason a post is run is to gain links… Please visit Marketing Land for the full article.

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Google Rolls Out “AdSense Direct” For Publishers To Manage Direct Ad Sales
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Google announced the roll out of AdSense Direct today to allow publishers to implement campaigns for ads they sell direct to advertisers through the AdSense system, with no code changes. Google has also published step-by-step set-up instructions. After securing a direct ad deal with an advertiser,… Please visit Marketing Land for the full article.

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Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much
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Facebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed. In a blog post today, Facebook’s News Feed Ranking Product Manager Chris Turitzin says the company has tweaked the News… Please visit Marketing Land for the […]

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Google Remarketing Ads Broke Canada Privacy Laws, Concedes To Revamp Ad Review System
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Canada’s Office of the Privacy Commissioner has found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The finding comes after an investigation spurred by a Canadian man who complained that his private health information was being used… Please visit Marketing Land for the full article.

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For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
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A big box retailer’s chief content officer of reached out recently with a question. Here’s what he wanted to know: “What is the percentage of content you see utilized comparatively that’s company generated versus user-generated versus contributor generated? I’m trying… Please visit Marketing Land for the full article.

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Marketing Day: January 17, 2014
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google To Roll-Out In-Ad Surveys After Users Mute Display Ads Following up on the release of its 2013 Bad Ads report, Google announced today… Please visit Marketing Land for the […]

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Pew: 50 Percent In US Now Own Tablet Or E-Reader
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This morning, the Pew Research Center released new data about tablet and e-reader ownership among US adults. Previously, the organization said that 43 percent of Americans (over 16) owned either a tablet or e-reader (or both). After the holiday, that number has jumped to 50 percent of all American… Please visit Marketing Land for the full […]

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Facebook Debuts Real-Time “Trending” Topics On The Web
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Just ahead of the Super Bowl, the Oscars and the Winter Olympics, Facebook has launched a redesigned Trending section on the web. The update is an effort to make Facebook the place to know what’s going on in the real-time zeitgeist. And, the comparison to Twitter’s Trending Topics is… Please visit Marketing Land for the […]

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