Tumblr is bringing its sponsored posts to the Web. This does not signal a big change in strategy nor a sign of Yahoo’s new power over the blogging site since acquiring it for $1.1 billion nearly two weeks ago. This is an extension of the native ad unit Tumblr rolled out on its mobile apps for… Please visit Marketing […]
There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound marketing” and “interruption marketing”, as… Please visit Marketing Land for the […]
Today, Janrain announced it is among the first companies to support Amazon’s new third-party login service, Login with Amazon. Janrain’s ecommerce, consumer brand and other sites with registration processes will now be able to add Login to Amazon authorization to their sites…. Please visit Marketing Land for the full article.
In case you missed it, several major US television networks are suing Dish over its ad “hopping” technology that allows viewers to easily skip past ads. But there’s one type of ad even Dish can’t help them skip. Product placement. Let’s revisit this type of… Please visit Marketing Land for the full article.
I know I said I would have mobile SEO case studies this month, but I’m postponing that a month so I can discuss two tools that will soon turn the mobile SEO world on its head: Google Keyword Planner and Bright Edge Mobile SEO. Google Keyword Planner I’ve spent a lot of time in this […]
We can safely say that Content Marketing is here to stay. According to the latest research from the Custom Content Council, more marketers are moving their budgets to the creation, management and distribution of content than ever before. This year, spending on custom content was up to $44B, saw… Please visit Marketing Land for the […]
The Internship is great, a funny film well-worth seeing by anyone who likes underdog stories. But one thing that wasn’t an underdog was Google itself. It won throughout the movie. I got to view the film during a press screening on Thursday. It’s easy to imagine that many will come away… Please visit Marketing Land […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Founder Of First Bid-Based PPC Search Engine Launches New Mobile Ad Solution Mobile application and ad solutions developer UberMedia has… Please visit Marketing Land for the full article.